Burberry's chief creative officer, Riccardo Tisci, has designed two virtual outfits, inspired by the codes of the British brand and his SS21 collection for the video game Honor of Kings from Tencent Games.
By Ludmilla Intravaia
Is the border between IRL and online becoming more and more blurred? This is what suggests the rise of fashion in video games and in particular the trend of skins branded by big houses like Louis Vuitton (more info in this Boudoir Numérique article), Gucci (info here) and, since March 22, Burberry. The British brand has indeed announced that the players of the video game Honor of Kings will be able to buy for the Yao character two outfits, created by its chief creative officer Riccardo Tisci.
The first silhouette, called “Spirit of Nature” fits well with the original look of Yao, while respecting the traditional codes of the famous house, since it is a classic cotton gabardine off-the-shoulder trench coat, in the well-known beige color and these typical House check patterns, both on the iconic coat lining, as on the cropped top, the shorts and the thigh-high boots. This virtual outfit, designed exclusively for the game in China, is not for sale IRL.
Check out Yao dressed in the “Spirit of Nature” outfit, in the video below.
Yao, in his deer incarnation, has a mirror coat.
The second “Spirit of the Forest and Ocean” silhouette is directly inspired by look 9 of Burberry's Spring-Summer 2021 collection, entitled “In Bloom”: a total look in royal blue, made up of a collarless trench coat and bib-front trousers, embellished with a vest embroidered with crystals and black leather wader boots. In this outfit, the trench coat and pants are already for sale on the brand's website and in its stores in China. Yao’s look, in his deer form, will pulsate with blue light, through its crystal body (images below : ©Burberry).
Above, see the real outfit in Burberry's Spring-Summer 2021 video presentation.
Honor of Kings is a multi-player video game, launched in 2015, very popular in China. Developed by Timi Sudios, a subsidiary of the Chinese technology group Tencent Games, the game brings together some 100 million gamers every day on its mobile interface. The partnership between Tencent and Burberry dates from November 2019.
Let’s have a look at Yao in the game below.
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