A 3D model wearing a prosthetic leg and another in a wheelchair, designed by the artificial intelligence company Bigthinx, walked the online runway of the platform for innovative fashion Fashinnovation, among nine other avatars, last Thursday.
By Ludmilla Intravaia
Stylized Japanese cherry trees and a statue of the goddess Nike standing out against the backdrop of a megalopolis with buildings animated by giant screens ..., the virtual fashion shows have the merit of taking us into exotic worlds, like the one imagined by the designers from the fashion tech company Bigthinx, on the occasion of their 3D fashion presentation, on September 10, 2020, during the 3rd online edition of the fashinnovation Worldwide Talks 2020.
The Winged Victory of Samothrace is not the only one to have been digitized, the models and influencers have also been scanned, they whose avatars appear standing on a mobile socle, dressed in outfits from the eleven brands Rebecca Minkoff, Bobblehaus, New Couture, Maria Maurio, Alivia, Satya Beachwear, Cecilehob, Rumche, Thale Blanc, House of Sōhn and Aequem. Watch the show below.
A show under the sign of diversity, inclusion and body positivism, the models of Satya Beachwear and Alivia having respectively paraded, one with a prosthetic leg, the other in a wheelchair.
This is not the first time Bigthinx, a specialist in artificial intelligence and computer vision, has signed an event for Fashinnovation. Already, last June, a first immersive fashion show took place, as part of the second online edition of the Fashinnovation Worldwide Talks 2020 (more information in this Boudoir Numérique paper).
Fashinnovation is a platform, created in 2018 by Marcelo and Jordana Guimaraes, aiming to induce positive change in the fashion industry, through technology. Watch the video of all the talks on September 10 here.
* Bigthinx website is here. Fashinnovation website is there.
* Continue reading on inclusivity in fashion and beauty with the following Boudoir Numérique papers :
- Paralympic Games athletes on the runway of the Amputee Venus Show
- Parted or inclusive beauty sublimated by projection mapping
- "Isn't the fashion of the future the one that changes our bodies?"
- NYFW 20-21 : Daisy-May Demetre walks Lulu et Gigi Couture sho
- NYFW 20-21 : Daisy-May Demetre walks Lulu et Gigi Couture show with prostheses
- NYFW 20-21 : inclusive fashion tech at Chromat show
- The bionic artist Viktoria Modesta on Chromat runway
- Fashion models with prostheses at NYFW 2019
* Continue reading on virtuality in fashion with these following Boudoir Numérique articles :
- Milan FW SS21 : Fashion tech recap of the digital edition
- Milan FW SS21 – Virtual fashion models dance the Macarena for Sunnei
- Paris FW Menswear SS21 : Fashion tech recap of the digital edition
- Paris FW haute couture AW 20-21 : Fashion tech recap of the digital edition
- Olivier Rousteing's avatar welcomes you to Balmain's virtual showroom
- Noonoouri, digital fashion model for Stephen Jones
- Fashinnovation virtual fashion show powered by AI startup bigthinx
- Hanifa show with 3D clothes, a prelude to fashion weeks without models?