When the characters of a Nintendo video game are walking the runnway in the Fall-Winter 2020 collections of the most prestigious houses, it is clear that the digitalization of fashion, accelerated by the Covid-19 crisis, is now underway.
By Ludmilla Intravaia
While the French Fédération de la Haute Couture et de la Mode has announced, last week, the setting up of an online event for the presentation of the Fall–Winter 2020/2021 haute couture collections in July, digital initiatives are florinshing with this new necessity of fashion digitalization, born from the Coronavirus crisis. On May 22, for example, the creator of the Congolese brand Hanifa, Anifa Mvuemba had quite a mediatic impact, by unveiling her new collection, live on Instagram, without fashion models but through silhouettes moving in 3D (more info in this Boudoir Numérique article here) and already three days later, Instagram was arousing again the fashionistas enthusiasm with an Animal Crossing fashion show, Nintendo's video game (see below).
Let’s have a look at the different silhouettes that were presented during this Animal Crossing show :
* Valentino womenswear, Fall-Winter 2020, Paris fashion week
© Animal Crossing Fashion Archive © Valentino
* Louis Vuitton womenswear, Fall-Winter 2020, Paris fashion week
© Louis Vuitton © Animal Crossing Fashion Archive
* Balenciaga womenswear, Fall-Winter 2020, Milan fashion week
© Animal Crossing Fashion Archive © Balenciaga
* Bottega Veneta womenswear, Fall-Winter 2020, Paris fashion week
© Animal Crossing Fashion Archive © Bottega Veneta
* Loewe menswear, Fall-Winter 2020, Paris fashion week
© Loewe © Animal Crossing Fashion Archive
* Fendi menswear, Fall-Winter 2020, Mila fashion week
© Animal Crossing Fashion Archive @ Fendi
* Craig Green, menswear, Fall-Winter 2020, Paris fashion week
© Animal Crossing Fashion Archive © Craig Green
* Chanel, womenswear, Fall-Winter 2020, Paris fashion week
© Chanel © Animal Crossing Fashion Archive
All the silhouettes were posted on Animal Crossing Fashion Archive, the Instagram account of Kara Chung, responsible for the virtual photography of the show and co-founder of the event.
* Continue reading on Le Boudoir Numérique : Hanifa show with 3D clothes, a prelude to fashion weeks without models?