In the form of an avatar or in the flesh ..., the launch of the new Spring/Summer 2021 Rave Team collection from the English brand Cyberdog, in collaboration with the Italian sportswear brand Kappa, on September 20th, in Camden was also an immersive web experience.
By Ludmilla Intravaia
To join its fashion show in IRL (In Real Life) or in VR (Virtual Reality), such was the experience proposed by the futuristic clubwear brand Cyberdog, on September 20th, during London Fashion Week, presented online due to the Coronavirus crisis.
While the Cyberdog models unveiled, in the flesh (in front of a small audience required by Covid-19 social distancing), the new Spring/Summer 2021 Rave Team collection, in the Camden Town flagship store of the English brand, it was also possible to participate in the event, in the form of an avatar, via the Sansar virtual reality platform, in particular using a VR headset, simulating the physical presence of the user, in an artificial and immersive computer-generated environment.
Screenshot of the virtual environment of the presentation of Cyberdog X Kappa Rave Team Spring/Summer 2021 collection, unveiled during London Fashion Week, on September 20th, 2020, in Camden (© Cyberdog)
Check out the presentation, in VR and IRL, of the Cyberdog Rave Team collection, in collaboration with the sportswear brand Kappa, below.
* The Cyberdog X Kappa Rave Team collection is available here on the Cyberdog website. Sansar website is there.
* Cyberdog also has a clothing and accessories luminous line. More info in this Boudoir Numérique article : "Boudoir Numerique’s favorite : Light Up acessories by Cyberdog".
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