Virtual fashion shows, augmented presentations, mixed reality and CGI ... What does the use of immersive technologies teach us about the societal discourse of fashion, which it echoed, during the Covid-19 pandemic? Mila Chan and Chibi Mila, the virtual journalists of Le Boudoir Numérique talks about it with the German futurist Christopher Peterka.

By Ludmilla Intravaia

As we have seen, since the start of the Covid-19 crisis: virtuality has flourished in fashion and luxury, fashion week platforms and shows have gone digital across the world, storytelling is becoming more and more immersive. This is far from trivial. So, as Christopher Peterka observes if "the proper use of technology in the fashion industry is increasing its importance as a voice in our societal discussion about what we want as a future ", what does this voice tells us? The German futurist explains it to Mila Chan and Chibi Mila, the virtual journalists of Le Boudoir Numérique, in the vidéo below.

“Boudoir Numérique X gannaca” is the new series of interviews on the future of fashion tech between the pronostic futurist Christopher Perterka, chief inspiration officer of gannaca, the global think tank on change and innovation culture and Ludmilla Intravaia, journalist and chief editor of Le Boudoir Numérique, the digital magazine decrypting the impact of technology, innovation and digital on fashion and beauty. The videos of the series will be like its first episode “Fashion + technology in a time of crisis”, in English, with French and German subtitles. .

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