Hot-melt sewing thread, grape alter-leather, recycled plastic… The celebrities highlighted H&M and Iris van Herpen's solutions for circular fashion, at the British fashion awards, last Monday, in London.

By Ludmilla Intravaia

Big family photo for H&M. On November 29, in London, Hailee Steinfeld, Kehlani, Thomas Doherty, Zara Larsson, Precious Lee, Bimini, Moses Sumney and Jay Jay Bol reunited on the red carpet of the 2021 Fashion Awards, sporting silhouettes from the Swedish brand’s Innovation Circular Design Story collection, focused on circular fashion.

H&M Innovation Circular Design Story Collection, in London, on November 29, 2021, at the 2021 Fashion Awards (© H&M)

If the actress Hailee Steinfeld has set her sights on an outfit sewn with the couture thread of the Belgian startup Resortecs (more info in this Boudoir Numérique article), the English drag queen Bimini Bon Boulash chose a pink frilled dress to attend the BFA.

Bimini Bon Boulash, in London, on November 29, 2021, on the red carpet of the 2021 Fashion Awards (© H&M)

Bimini's dress is made with Repreve plastic fiber from bottles recycled by the American company Unifi.

Bimini Bon Boulash, in London, on November 29, 2021, during the 2021 Fashion Awards (© H&M)

Check out Bimini at the event, below.

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For her part, wearing her trench coat, the model Precious Lee drew attention to the material Vegea from the Italian company of the same name, a grape alter-leather, already used by H&M in previous collections (more info in this Boudoir Numérique article).

Bimini’s dress and Precious Lee's trench coat are part of the fourth collection in H&M's innovative sustainable fashion series, called Innovation Stories.

H&M Innovation Circular Design Story collection will be released on December 9th. Check it out below.

Finally, The Dutch designer Iris van Herpen also highlighted an innovative material in her dress sported by the Russian player Maria Sharapova, the result of the recycling of 800 bottles of Evian mineral water (more info in this Boudoir Numérique article).