The Swedish brand H&M is presenting eleven virtual pieces from its new collection released yesterday, Co-Exist Story approved by PETA, in the video game Animal Crossing: New Horizons.

By Ludmilla Intravaia

Maisie Williams is back in Animal Crossing. More exactly her virtual character, Avatar Maisie, to whom the young actress of the Game of Thrones series lends her features, since her appointment by H&M, last April, as the Swedish brand's Global Sustainability Ambassador (more info in this Boudoir Numérique article).

Avatar Maisie (to the left) in H&M's Co-Exist Story vegan runway show in Animal Crossing: New Horizons, unveiled on November 2, 2021 (© H&M)

It is therefore in the exercise of her functions that Avatar Maisie, wearing a little orange dress, does the honors of the fashion show of the new vegan collection Co-Exist Story from H&M, eleven pieces of which are presented on Looop Island, the virtual space dedicated to the brand's sustainable fashion, in the Nintendo video game Animal Crossing: New Horizons, since four days.

Puffer jacket in H&M's Co-Exist Story vegan runway show in Animal Crossing: New Horizons, unveiled on November 2, 2021 (© H&M)

Among these virtual clothes that can be downloaded by players, a skirt and a one-size-up puffer jacket using the innovative FLWRDWN material made from flowers to replace duck or goose down, as well as a leather-look sleeveless blazer in grape alter-leather Vegea, an alternative to animal leather.

Looop Island itself has been given an animal friendly makeover: no fishing, no hunting, a new wildflower meadow and a vegan menu in the island's restaurant, not to mention the presence of animals exploited by fashion for their leather and down, such as ducks, geese and cows.

H&M's Co-Exist Story collection, approved by the animal rights association PETA, does exist In Real Life. It is out since yesterday (more info in this Boudoir Numérique article).

The virtual pieces from the Co-Exist Story collection can be seen in H&M’s showroom on Looop Island in Animal Crossing: New Horizons, since November 2, 2021, with the following dream address code: DA-3314-6895-7902. Check out the virtual fashion show in the video below.