Robots, UV rays, light-up glasses, innovative vegan materials... while Spring/Summer 24 is already there with the return of fashion weeks this week, let's focus instead on the fashion tech finds from the previous season, in Paris.
By Ludmilla Intravaia
* Anrealage (February 28, 2023)
As intriguing as its name, “=”, the theme of this FW 23/24 collection from the Japanese brand Anrealage is inspired by the work of Jakob von Uexküll, a German biologist and philosopher (1864 – 1944) who studied how living creatures perceive their environment. We owe to this precursor of ethology (the scientific study of animal behavior) the concept of umvelt (environment, in english) which considers that to each different living species corresponds its own world, experienced through the prism of its specific senses (pictures : ©Anrealage).
The brand's stylist, Kunihiko Morinaga, explains in his press release how he transposed this umwelt concept into his collection: “The way different organisms perceive the world through sensory data is not “=.” Seeing nature through the eyes of an insect, for instance, reminds us that things aren’t necessarily what they seem. A yellow flower, and the Umwelt for bees which can see in the ultraviolet spectrum differs sharply from that of a human’s perception of that flower. To help target areas of nectar, the color of the flower’s center is an intense reddish-purple for the bee, while other parts are monochrome.” “We are all one race, even if how I see my world is not equal to how you see your world,” concludes Kunihiko Morinaga (pictures : ©Anrealage).
In his fashion show, the Japanese artist therefore chose to expose, using a mobile light device, the photochromic materials of his clothes to ultraviolet rays, so that their pigments react to them by changing color. Thus, under the action of UV rays, white is transformed into grey, pink, yellow, purple or blue, while yellow and red reveal their patterns of stripes or polka dots, clothes returning to their original tones, approximately three minutes after exposure. A celebration of the diversity of life, imbued with scientific poetry, to discover below.
* Boyarovskaya (March 2, 2023)
Maria Boyarovskaya and Artem Kononenko play it selfie retro nineties for the presentation of their Fall Winter 23 collection, plugging the video camera directly into the television screen, the models filming each other or themselves.
* Coperni (March 3, 2023)
Such a surprise, the entry on Coperni’s catwalk Boston Dynamics’robots. We knew Spot, the canine explorer of the American robotics company, fond of disco choreography and Adidas sneakers. It is now proven, thanks to its impeccable performance in the French brand's FW 23/24 fashion show, that he loves being a model. And what delicacy in the carry of the bag or the fall of the cape, until the final greeting, airtight.
Coperni, a label that has become a master in the art of fashion tech buzz. Who doesn't remember the dress sprayed on, then dried, directly on model Bella Hadid's body, during the Spring-Summer 23 fashion show? Refresh your memory, if needed be, below.
* Stella McCartney (March 6, 2023)
More info in this Boudoir Numérique article.
* Louis Vuitton (March 6, 2023)
Knowing Nicolas Ghesquière's pronounced taste for science fiction and tech, it is not surprising that the artistic director of the French house Louis Vuitton women's collections delivers futuristic luminous glasses, whose originality is to be worn like a masquerade ball mask on the face.
* Continue reading with these following Boudoir Numérique articles :
-Paris Fashion Week FW 23/24 –Stella McCartney’s innovative vegan materials
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- Who's Next opens its doors tomorrow, without fur or angora
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- Meta Avatars Store - “I cannot wait to wear Balenciaga in the metaverse”
- Beauty tech by L'Oréal and LVMH at VivaTech 2022
- Did you know that we still do animal testing in Europe for lipsticks?
- “To accelerate its sustainable transition, fashion must use technological tools”
- Karl Lagerfeld reiterates its trust in Desserto cactus leather
- A Jared Leto lookalike and the real Iris van Herpen at 2022 MET Gala