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Beauty tech in the futuristic music video When I’m Gone by Katy Perry and Alesso

Katy Perry and Alesso for the video When I’m Gone, released January 10, 2022 (© UMG / Kobalt Music Publishing)

The American singer Katy Perry wears a LEDs light-up makeup in the tech-inspired video of her new track When I’m Gone, unveiled yesterday.

By Ludmilla Intravaia

Katy Perry announced the color straight away, yesterday, in the beginning of her new music video When I’m Gone: “You know, I just think it’s time to give them everything they want”. The challenge is certainly met regarding fashion tech and beauty tech enthusiasts who will indeed find there lots of references to their passion. "Everything they want", namely in bulk: a factory setting and bling bling servers, placement of electronic products in your face, the dancing robot Spot from Boston Dynamics (more info in this Boudoir Numérique article), glitches and electric arcs visual effects and a luminous LED eye makeup as the one already seen during the Fall-Winter 2019 fashion show of French designer Marine Serre (more info in this Boudoir Numérique article). Enjoy the music video When I’m Gone by the American singer and the Swedish DJ Alesso below.

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