Milan, Paris, New York, London, Istanbul, Seoul, Taipei, Shanghai, Madrid…, let’s have a look at the presentations and shows of all FW21 fashion weeks, influenced by tech.
By Ludmilla Intravaia
Mercedes-Benz Fashion Week Istanbul, April 13-16, 2021
* Tuba Ergin, April 14, 2021
In order to highlight the need, not only to produce clothes with materials that are less harmful to the environment and sentient beings, but also to call on resources of renewable origin, the Turkish designer Tuba Ergin made the models of her collection, Brave New World, walk in the solar panel field of the Kestel photovoltaic park, in the province of Bursa, Turkey.
- More info on Mercedes-Benz Fashion Week Istanbul on the official website here.
Mercedes-Benz Fashion Week Madrid, April 8-11, 2021
* Guillermo Décimo, April 11, 2021
The creative director of the Spanish brand Guillermo Décimo, Guillermo Díez López, signs an unusual accessory for his Fall-Winter 2021-2022 show: a pair of laser gloves.
Lets see the gloves in action below.
* Yvan Andreu, April 10, 2021
For the FW21 "N (eolution) 022" fashion show of his brand Yvan Andreu, the Spanish designer Ivan Jover Andreu has chosen to collaborate with the Nagami company, specializing in 3D printing and robotic manufacture of design objects. The show took place at the headquarters of this Spanish company, whose sculptures were an integral part of the decor. The scenography also included two manufacturing machines making objects in real time.
Likewise, Nagami designed, in 3D printing, certain elements of the collection, in particular a bag, called the Molecular Bag, a corset and a pair of wings.
Another piece from the collection was also made for the show, which was described on the 3D printing company's Instagram account as an "organic emerging structure".
On its website, the brand Yvan Andreu gives itself “the mission of providing, thanks to technology, a new vision (…) by approaching the technological aspect from a perspective of sensory experience which serves to improve living conditions and not just under the purely frivolous or eccentric aspect”. Check out the show below.
- More info on Mercedes-Benz Fashion Week Madrid on the official website here.
Shanghai Fashion Week, April 6-14, 2021
* oqLiq, April 12, 2021
After two digital appetizers to keep fans waiting, on the occasion of New York Fashion Week and London Fashion Week, the Taiwanese brand oqLiq presented its Fall-Winter 2021 collection, In Real Life, in China.
Already at New York Fashion Week on February 18, the collection was unveiled in a video, where virtual cyborg-like models walked a runway shaped like a Möbius strip.
oqLiq FW21 (©oqLiq)
On this infinite loop, named after August Ferdinand Möbius, a German mathematician, who co-discovered this band without exterior or interior, one could see the CGI luminous accessories, worn during the IRL intro of the Shanghai fashion show.
oqLiq FW21 (©oqLiq)
Watch the New York Fashion Week video below.
On February 21, 2021, in London this time, a second video of a virtual fashion show was unveiled, where cyborg models walk the landings of an endless staircase.
- More info on Shanghai Fashion Week on the official website here.
Seoul Fashion Week, March 22-27, 2021
* A.BELL, March 24, 2021
In motion or taking the pose, the models of the Korean brand A.BELL, co-founded in 2015 by the designers Byung-Ji Choi and Eui-Ji Park, are resolutely in tune with our times of lockdown and social distancing : they are virtual.
- More info on Seoul Fashion Week on the official website here.
Taipei Fashion Week, March 10-15, 2021
* Bob Jian, March 15, 2021
What could be more fashion tech, to start a show, than models in luminous headpiece? A giant robot with lights and lasers, of course.
The Taiwanese designer Bob Jian even thought of equipping his creature with a smoke gun, which you must check out in the video below.
- More info on Taipei Fashion Week on the official website here.
Paris Fashion Week, March 1 to 10, 2021
Catwalk on the wing of a Boeing 777-300 at Balmain, artificial intelligence for Heliot Emil, reference to virtual reality at Victoria/Tomas, upcycling of magnetic tapes by Benjamin Benmoyal…, discover the presentation of Paris Fashion Week FW21, in this Boudoir Numérique article.
Balmain FW 21/22 (©Balmain)
Milan Fashion Week, February 23 to March 1, 2021
* Dolce & Gabbana, March 1, 2021
Organized in collaboration with the Istituto Italiano di Tecnologia, a scientific research center based in Genoa, the Dolce & Gabbana Fall-Winter 2021/2022 women's collection pays tribute to robotics research and artificial intelligence. Present during the show, the humanoid robot iCub, designed in 2006 by the RobotCub consortium, including several European universities, was manufactured by the Istituto Italiano di Tecnologia.
iCub, during the D&G FW 21 fashion show, March 1, 2021, at Milan Fashion Week (©D&G)
We did not know that the Ecco R1 robots of the Italian Institute of Technologies were so fond of glam: still they were three to join iCub on the catwalk to parade with bags, big gold chains and luminous display of the D&G name, until the end of the show, a fierce ode to fashion tech.
Before the show, iCub met Domenico Dolce and Stefano Gabbana, in their studio, to “learn how to draw”. "It is incredible to think how man's cleverness and determination can give life to new forms of intelligence, which can learn from their own experience and be deployed in the medical, environmental and social fields", rejoiced the two Italian designers, in a press release, adding: "Fashion has always been the result of the confluence of worlds that can be very far from each other: if technology is truly serving the man, his needs and his passions, then a craftsman and a robot will be able to coexist."
Traveling rails carrying cameras further enhanced the technological aestheticization of the show scenography, like that of the D&G FW21 men's collection, unveiled a month earlier, on February 1, 2021.
* Philipp Plein, February 28, 2021
Robots and robotic arms, spaceship ... The German designer Philipp Plein is always very prolific when it comes to tech bling (more info in this Boudoir Numérique article). His digital presentation FW21, featuring the American rapper Snoop Dogg and, among others things, a virtual monkey in a fur coat, skeletons in sneakers and dancing down jackets with revisited Toile de Jouy prints is no exception.
- More info on Milan Fashion Week on the official website here.
London Fashion Week, February 19-23, 2021
* Accidental Cutting, February 23, 2021
The architect and fashion designer Eva Iszoro, founder of the Accidental Cutting brand in 2019, continues her reflection on the Coronavirus crisis, started in her SS21 Apocalypse collection (more info in this Boudoir Numérique article). By presenting a second fashion show (Konsum AW 21-22 - Apocalypse the new reality II), entirely digital, Eva Iszoro questions the way in which virtuality “opens doors to powerful and unimaginable realities as well as solutions beyond the limitations of the physical world“.
- More info on London Fashion Week on the official website here.
New York Fashion Week, February 14-18, 2021
* PH5, February 15, 2021
The American brand PH5 has appointed Ama, a pixel-made creature, as “chief decision scientist”, in order to relay its approach in favor of the environment to the public (more info in this Boudoir Numérique article).
Ama for PH5 - FW 21/22 (©PH5)
Paris Fashion Week, January 19 to 24, 2021
* Botter, January 21, 2021
Drones enhanced the scenography of the Fall-Winter 2021/2022 show of the Dutch designer duo from Botter, by filming the passage of the models (more info in this Boudoir Numérique article).
Milan Fashion Week, January 15 to 19, 2021
* Sunnei, January 17, 2021
The Italian brand Sunnei presented its Fall-Winter 2021/2022 collection, in the form of a video game, as part of its Canvas virtual reality platform, launched last July (more info in this Boudoir Numérique article).
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- Which are the 12 most tech Fashion Weeks of the Spring-Summer 2021 season?