The Italian brand Genny unveiled, yesterday, on its website, a more sustainable capsule collection including bags made with cruelty-free AppleSkin from Frumat.
By Ludmilla Intravaia
On Earth Day, Genny proposed a capsule collection, The Sustainable Wardrobe, featuring more sustainable materials that are less harmful to the environment and sentient beings.
The Italian brand has for instance set its sights on AppleSkin for some accessories unveiled on February 25, during the presentation of its Fall-Winter 2021-2022 collection at Milan Fashion Week.
On the brand's website, an envelope clutch, two shopper bags and a shoulder bag, made of vegan apple alter-leather, composed of recycled waste from the food production of apple juice in Italy, polyester and organic cotton, are available since yesterday (images below : ©Genny).
Watch Genny FW 21 runway show below.
AppleSkin is a patented material from the Italian company Frumat, located in Bolzano and manufactured by the Mabel factory in Florence. Watch Frumat CEO Hannes Parth talk more about this innovative material in the video below.
See how the AppleSkin is made at Mabel, in the video below.
Frumat's AppleSkin is also used, for example, by the French brand Poétique Paris, specialized in cruelty free alter-leathers fashion (more info in this Boudoir Numérique article).
Teddy Brady in cotton suede and AppleSkin sleeves from Poétique Paris (© Poétique Paris).
On April 11, Poétique Paris released two new apple alter-leather bags, Gala and Smith (see here).
Finally, note the Tank Must Solarbeat watch from Cartier, which features an apple alter-leather strap.
Tank Must Solarbeat by Cartier (©Cartier)
* The Sustainable Wardrobe capsule collection by Genny is available here on the brand official website.
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