3D models, virtual influencer or avatar… Let’s have a look at the presentations of the London Fashion Week, influenced by tech.
By Ludmilla Intravaia
* Accidental Cutting, September 22, 2020
The architect and fashion designer Eva Iszoro, founder of the Accidental Cutting brand in 2019, presented a 100% digital version of her SS21 Apocalypse collection, inspired by the Coronavirus crisis (see video below). "This surreal and dreamlike time that is being lived, has given way to a new order", explains the artist, in her press release: "It proposes new symbolic and futuristic solutions mixed with more conventional ones derived from protective overalls and sanitary clothing, according to the imperative need for self-protection of the humans to face the invisible enemy, Covid-19." The virus, she adds, "is reflected in garments generated with the Accidental Cutting experimental pattern cutting method. Not all the garments in the collection are created with this experimental cutting method, but many of them are."
Eva Iszoro has, in fact, designed her own cutting method, also entitled Accidental Cutting like her brand, allowing the creation of new volumes by abstract and random patterns, leaving room for surprising discoveries. For instance, the red dress below, intended for two people, was created with this method.
The Apocalypse collection was unveiled on a runway show, during Mercedes Benz Fashion Week Madrid, on September 13th. Check it out below.
* Jamie Wei Huang, September 22, 2020
The taiwanese London-based brand has chosen to mix the images of a model immortalized in real life, with those of digital ones in a virtual world, in its SS21 online presentation to discover below.
* Cyberdog, September 20, 2020
In the form of an avatar or in the flesh ..., the launch of the new Spring/Summer 2021 Rave Team collection from the English brand Cyberdog, in collaboration with the Italian sportswear brand Kappa, in its flagship store in Camden Town, was also an immersive web experience (more info in this Boudoir Numérique paper).
© London Fashion Week : Cyberdog
* Stephen Jones, September 19, 2020
“May all your hatty dreams come true.” It is in these terms that the famous English milliner Stephen Jones invited his fans into the universe of his Spring-Summer 2021 collection, in the company of the virtual influencer Noonoouri, imagined by the graphic designer Joerg Zuber (more info in this Boudoir Numérique paper).
© Stephen Jones
* London Fashion Week took place from September 17 to 22, 2020. The dedicated digital platform, broadcasting all the presentations online, is there.
* Continue reading with the following Boudoir Numérique articles :
- Paris FW Womenswear SS21 – Techno-immersive presentation by Jarel Zhang
- Le Boudoir Numérique in virtual reality at the Circular Fashion Summit by Lablaco
- Circular Fashion Summit 2020 in virtual reality – 3 questions to Lorenzo Albrighi, Co-CEO of Lablaco
- London FW SS21 – Launch of Cyberdog X Kappa Rave Team Collection in VR and IRL
- London FW SS21 - Noonoouri, Stephen Jones’ "hatty dream come true"
- New York FW SS21 - Virtuality and diversity at Private Policy
- New York FW SS21 - 3D sweatshirts for Carmelo Anthony's StayMe7o Propel project
- Bigthinx creates an inclusive virtual fashion show for the Fashinnovation Worldwide Talks 2020
- Milan FW SS21 : Fashion tech recap of the digital edition
- Milan FW SS21 – Virtual fashion models dance the Macarena for Sunnei
- Paris FW Menswear SS21 : Fashion tech recap of the digital edition
- Paris FW haute couture AW 20-21 : Fashion tech recap of the digital edition
- Olivier Rousteing's avatar welcomes you to Balmain's virtual showroom
- Noonoouri, digital fashion model for Stephen Jones
- Fashinnovation virtual fashion show powered by AI startup bigthinx
- Hanifa show with 3D clothes, a prelude to fashion weeks without models?