Drones took part in the scenography of the Dutch designers’ fashion show, by filming the models of the Fall-Winter 2021/2022 collection, on January 21, during the Parisian fashion week.

By Ludmilla Intravaia

In this article :

Drones at Botter FW 21/22
Flashback : Drones at Dolce Gabbana FW 18/19
Another tech : a robotic arm at Kozaburo Akasaka SS 21

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Une publication partagée par BOTTER - AQUATIC WEAR (@botter.world)

Using technology to give a new point of view on a fashion presentation, such is the successful bet of Lisi Herrebrugh and Rushemy Botter, the two Dutch designers of the brand Botter, launched in 2016. The fall-winter 2021/2022 collection of this duo, spotted at Hyères Festival in 2018, where they won the Grand Prix du Jury, were indeed filmed by remote-controlled drones having mingled with the ballet of models.

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Une publication partagée par B O T T E R (@botter_paris)

Discover Botter's “Romancing The Coral Reef” collection, whose message is dedicated to preserving the environment, in the presentation video unveiled on January 21, 2021, during Paris Fashion Week Menswear édition.

Drones are no stranger to fashion catwalks. The bags of Dolce Gabbana Fall-Winter 2018-19 show were already presented using these unmanned aircrafts.

The use of technological tools in fashion shows is nothing new. Last October 12, during Rakuten Fashion Week in Tokyo, the Spring-Summer 2021 presentation of the Japanese designer Kozaburo Akasaka was filmed using a robotic arm, equiped with a camera, both playing the role of a huge tonearm on a giant turnatable, on which the models were walking.

* The Paris Fashion Week Menswear Fall-Winter 2021/2022 is taking place from January 19 to 24, 2021. The online platform, with the shows and presentations, is accessible here. Botter's website is there.

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