Milan Fashion Week Menswear F-W 21/22: Sunnei expands its virtual universe with a video game

January 20, 2021 Ludmilla Intravaia

Video game from Sunnei's Fall-Winter 2021/2022 Canvas collection, unveiled on January 17, 2021, during Milan Fashion Week Menswear (© Sunnei)

The italian brand Sunnei presented its Fall-Winter 2021/2022 collection, in the form of a video game, as part of its Canvas virtual reality platform, which was launched last July, during Milan Fashion Week.

By Ludmilla Intravaia

In this article :

Sunnei's Canvas platform
The video game of the FW 21/22 collection
When a virtual bulldog plays the fashion model
A CGI models presents the P-E 21 collection’s stores

Last July, Sunnei's virtual models had a blast dancing the Macarena for the digital presentation of the first part of the Italian brand's Spring-Summer 2021 collection (more info in this Boudoir Numérique article). It was the occasion to unveil its Canvas virtual reality platform, allowing certain retailers around the world to digitally customize the brand's signature pieces in shapes, cuts and fabrics, in order to have a selection of exclusive outfits in their sales points.

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During this new menswear edition of Milan fashion week, the designers of Sunnei, Loris Messina and Simone Rizzo, have decided to continue the momentum of their Canvas project, by unveiling, on January 17, a video game for their Fall-Winter 2021/2022 collection.

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A character who sends laser beams, another who dodges projectiles, a flying saucer from outer space and objects that fall from the ceiling ..., the video game allows you to choose different avatars to play, wearing outfits from the new Sunnei F-H 21/22 collection (images below : © Sunnei).

The video game makes it possible to discover all the silhouettes of the second Canvas collection, worn by computer-generated fashion models (images below : © Sunnei).

The Boudoir Numérique’s favorite character being this lovely CGI bulldog as virtual as cute.

Below, a virtual Sunnei 3D model announces the stores where outfits from the first Canvas Spring-Summer 2021 collection will be available in the world.

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* The video game from Sunnei Fall-Winter 2021/2022 Canvas collection is available on this dedicated website. Discover the F-W 21/22 Canvas collection on Sunnei website.

* The Milan Fashion Week Menswear Fall-Winter 2021/2022 took place from January 15 to 19, 2021. The online platform, with the shows and presentations, can be accessed here.

* The adoption of virtual reality in fashion has amply accelerated with the lockdown due to the Covid-19 pandemic and initiatives in that direction are increasing, especially recently at Balenciaga (more info in this Boudoir Numérique article), at Gucci (more info here) or at Mugler (more info there).

* Continue reading about virtuality in fashion with the following Boudoir Numérique articles :

- Le Boudoir Numérique in virtual reality at the Circular Fashion Summit by Lablaco

- Circular Fashion Summit 2020 in virtual reality – 3 questions to Lorenzo Albrighi, Co-CEO of Lablaco

- London FW SS21 – Launch of Cyberdog X Kappa Rave Team Collection in VR and IRL

- London FW SS21 - Noonoouri, Stephen Jones’ "hatty dream come true"

- New York FW SS21 - Virtuality and diversity at Private Policy

- New York FW SS21 - 3D sweatshirts for Carmelo Anthony's StayMe7o Propel project

- Bigthinx creates an inclusive virtual fashion show for the Fashinnovation Worldwide Talks 2020

- Milan FW SS21 : Fashion tech recap of the digital edition

- Milan FW SS21 – Virtual fashion models dance the Macarena for Sunnei

- Paris FW Menswear SS21 : Fashion tech recap of the digital edition

- Paris FW haute couture AW 20-21 : Fashion tech recap of the digital edition