Hardware wallets, NFTs, metaverse, references to science fiction, luminous headpieces…, discover the Milanese and Parisian presentations influenced by tech.

By Ludmilla Intravaia

Milan Men’s Fashion Week, from 14 to 18 January 2022

* Fendi, 15 January 22

The Italian brand Fendi unveiled, during its FW 22/23 show, two cases for the Ledger Nano X secure hardware wallet from the digital asset management startup Ledger (more info in this Boudoir Numérique article).

Fendi X Ledger case, unveiled on January 15, 2022, during Fendi's FW 22-23 show, at Milan Men's Fashion Week (© Fendi)

* Dolce & Gabbana, 15 January 22

At Dolce & Gabbana, you “load” a fashion show like a computer program.

Logical: the Italian brand's men's FW 22-23 show, starring the American singer Machine Gun Kelly, explores new territories such as technology, virtuality and the metaverse. Watch the show below.

* Prada, 16 January 22

The design and research studio specializing in architecture Amo created a luminous tunnel for the runway of the Italian brand Prada. This decor payed homage to the spaceship of 2001, A Space Odyssey, the science fiction film by Stanley Kubrick, released in 1968.

The models, including actors Kyle MacLachlan and Jeff Goldblum, passed through this metallic tunnel lit with blue neon lights, a scenic illustration of the links between fashion and technology, to join the guests of the show and walk in front of them.

Watch Prada’s show below.

Paris Men's Fashion Week, from 18 to 23 January 2022

* Egonlab, 18 January 22

On the same day of its show, Egonlab presented Egonlab X Crocs, its collaboration with Crocs molded clogs.

Egonlab X Crocs collaboration, unveiled on January 18, 2022, during Paris Fashion Week (©Egonlab)

The five pairs of Crocs embellished with Swarovski crystals, seen during the French brand's fashion show, are auctioned off, in the form of NFTs, in the immersive space of Egonlab’s website.

Voir cette publication sur Instagram

Une publication partagée par EGONlab. (@egon_lab)

Watch Egonlab's Egonimati – The Great Initiation show with the Crocs In Real Life, in the video below.

* Rick Owens, 20 January 22

What do ancient Egypt, the American artist Dan Flavin and Philips have in common? Fashion tech accessories from Strobe, Rick Owens’ show (more info in this Boudoir Numérique article).

Luminous headpiece from Rick Owens' Strobe collection, unveiled on January 20, 2022, during Paris Fashion Week (©Rick Owens)

On the same day, a drone was also spotted among the models featured in the film of the Japanese brand Sulvam.

* Henrik Vibskov, 22 January 22

The passengers living in the spaceship of the Danish designer Henrik Vibskov, in orbit around our planet, have given themselves the mission of archiving the memories of earth, before the great cataclysm that some are predicting.

* Vuarnet, 22 January 22

The French brand Vuarnet, known for its sunglasses and ski goggles, stages the curves of its mineral lenses, in the form of a mysterious UFO, floating in a grandiose landscape, like the ship of the engineers from the SF movie Prometheus by Ridley Scott, released in 2012.

On the same day, 3D clothes were presented in Steven Passaro collection, alongside flesh and blood models, reminiscent of the virtual silhouettes without models that gained popularity in fashion films during lockdown.

* Sacai, 23 January 22

The ultimate runway for a fashion presentation? A DeLorean, the iconic car from the scifi movie Back to the Future, on which the models of the Japanese brand Sacai were surfing.