Epic Games announced, yesterday, the first partnership of its online video game Fortnite with the French luxury house Balenciaga.

By Ludmilla Intravaia

Louis Vuitton x League of Legends (see here), Burberry x Honor of Kings (see here), Gucci x The Sims (see there),… there are more and more alliances between the world of video games and that of luxury since two years. The announcement by Epic Games, yesterday, of the partnership of its online game Fortnite with Balenciaga is therefore not really a surprise, especially since the video game of the French house Afterworld: The Age of Tomorrow, presenting its Fall 21 collection last December (see here), had already been developed with Unreal Engine, the American studio's game engine. This collaboration of Fornite with a luxury house nevertheless represents, not only a first for this game, but also a new decisive step in the current gamification of fashion, Balenciaga being a pionnier in exploring the links between luxury and technology (see here).

The Balenciaga x Fortnite collaboration, led by Demna Gvasalia, the artistic director of the house founded by the fashion designer Cristóbal Balenciaga in 1917, drops four skins, virtual outfits to dress the characters of the game, namely Unchained Ramirez, Shady Doggo, Fashion Banshee and Game Knight outfits, plus some accessories and specific tools, all to be purchased in the game store from 2 AM (CEST) on Tuesday, September 21.

As for In Real Life, it is not left out, since a capsule collection Balenciaga x Fortnite is also available in the brand's stores and on its website.

* Full details on the Balenciaga x Fortnite collaboration can be found on Epic Games website, here. The Balenciaga x Fortnite capsule collection is available on Balenciaga website there.

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