On the occasion of the 200th anniversary of the birth of its founder Louis Vuitton, the French luxury house unveiled, yesterday, a mobile game retracing its history.

By Ludmilla Intravaia

If Louis Vuitton had already signed outfits for video game characters (more info in this Boudoir Numérique article), it is now the turn of the adorable monogrammed mascot Vivienne to receive the honors of its dedicated virtual universe. Indeed, on the occasion of the 200th anniversary of the birth of Louis Vuitton, on August 4, 1821, the French house launched, yesterday, its own mobile game, Louis The Game, allowing Vivienne, after having chosen its outfit in the brand's colors, to explore six distinct worlds, retracing the key moments in the history of the famous luxury label and its founder.

Mobile game Louis The Game, launched on August 4, 2021 by the French house Louis Vuitton (© Louis Vuitton)

After finding a key in a Louis Vuitton trunk, the wood doll leaves a delicious green forest to fly away, in a balloon, towards the next world, as pink as Kawaii, in the hunt of branded collectables. The creations, and among them ten signed by the digital artist Beeple, are authenticated using NFTs, Non-Fungible Tokens.