The luxury brand Balenciaga has just fallen under the spell of Bananatex, a biodegradable and now vegan abacá canvas, since its beeswax coating was replaced by plant-based ingredients.
Read MoreBalenciaga x Bananatex Triple S sneakers ©Balenciaga
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Le Boudoir Numérique is a magazine, led by journalist Ludmilla Intravaia, which decrypts the impact of technology, innovation and digital on fashion and beauty
Avatars of Mark Zuckerberg and Eva Chen dressed in Balenciaga, Prada and Thom Browne skins from the Meta Avatars Store, announced on June 20, 2022 by Meta (©Meta)
Meta Avatars Store - “I cannot wait to wear Balenciaga in the metaverse”
Mark Zuckerberg, the CEO of Meta, announced on Monday the creation of a virtual store, where your avatar can dress in Balenciaga, Prada and Thom Browne.
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Silhouettes of Balenciaga’s Fall-Winter 2020 collection, Carrie-Anne Moss alias Trinity and Keanu Reeves as Neo in the Matrix film series (© Balenciaga / Warner Bros. Pictures)
Cristóbal Balenciaga was not a fan of The Matrix. Demna Gvasalia is.
While Keanu Reeves still knows kung fu, Demna Gvasalia, too, has never forgotten his references to The Matrix. The proof in pictures with the collections and campaigns of Balenciaga’s creative director.
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Balenciaga Spring 22 campaign (©Balenciaga)
Ikeuchi Hiroto creates cybernetic face coverings for Balenciaga
The artist Ikeuchi Hiroto signs, in collaboration with the exoskeleton company Skeletonics, the fashion tech accessories of the new Spring 2022 campaign of the French brand Balenciaga.
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Balenciaga LED Frame sunglasses in black, unveiled for the first time, during the French brand's SS20 fashion show, September 29, 2019, during Paris Fashion Week (© Balenciaga)
Balenciaga LED Frame sunglasses are finally here
The Balenciaga sunglasses with luminous logo, unveiled during the French house's Spring-Summer 2020 fashion show, are available on pre-order on its website, for 1,035 dollars.
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Skins of the Balenciaga x Fortnite collaboration unveiled, on September 20, 2021, by Epic Games (© Epic Games)
Cristóbal Balenciaga was not playing Fortnite, Demna Gvasalia does
Epic Games announced, yesterday, the first partnership of its online video game Fortnite with the French luxury house Balenciaga.
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Balenciaga Jersey Fall 21 campaign, unveiled on August 3, 2021 by the French house (© Balenciaga)
The virtual reality headset, fashion tech accessory at Balenciaga
The Balenciaga models strike the pose as gamers in the French house's Fall 2021 Jersey campaign, unveiled in early August.
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Campaign film from Balenciaga's Fall 21 collection, unveiled on June 25, 2021 by the French brand (© Balenciaga)
Balenciaga's Fall 21 campaign inspired by 1984 and The Matrix
The French brand unveiled, in collaboration with Quantic Dream, a new campaign film illustrating, if still needed, Demna Gvasalia's appetite for dystopian narratives.
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Clones, Balenciaga Spring 2022 collection, unveiled on June 6, 2021, by the French house (© Balenciaga)
Demna Gvasalia uses deepfake for the clones of Balenciaga fashion show
The French house unveiled, Sunday, the video of its spring 2022 collection presented by the same model, Eliza Douglas, digitally cloned by the film director Quentin Deronzier.
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On the left, Balenciaga 3D printed earrings by Shahar Livne (©Shahar Livne/Balenciaga) and, on the right, the model Anita Pozzo with the earrings in the campaign visual for Balenciaga Fall 2021 collection (©Balenciaga)
Shahar Livne 3D prints recycled ocean plastic jewelry for Balenciaga
The designer Shahar Livne has drawn on her research into materials to create bracelets, earrings and rings, with a fossilized appearance, for the French house Balenciaga.
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The virtual journalist Mila Chan presents the first episode of Fashion (tech) Weeks TV, on February 10, 2021, in Paris (© Le Boudoir Numérique)
Fashion (tech) Weeks TV #1 : Macarena, video game and 3D bulldog = virtual fashion according to Sunnei
1st episode of Le Boudoir Numérique new section Fashion (tech) Weeks TV, presented by the virtual journalists Mila Chan and Chibi Mila. On the program: Sunnei.
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The video game Afterworld: The Age of Tomorrow, presenting Balenciaga Fall-Winter 2021-2022 collection, unveiled by the French house, on December 6, 2020 (© Balenciaga)
Discover Afterworld: The Age of Tomorrow, the video game of Balenciaga
The French house unveiled today its Fall-Winter 2021-2022 collection, with a video game set in 2031.
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Boudoir Numérique’s montage with visuals from © Loewe, Valentino, Craig Green, Fendi, Chanel, Balenciaga and Kara Chung from the Instagram account © Animal Crossing Fashion Archive
Animal Crossing fashion show : discover the silhouettes of Balenciaga, Chanel, Louis Vuitton and the others
When the characters of a video game are walking the runway in the collections of the most prestigious houses, it is clear that the digitalization of fashion is now underway.
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Balenciaga SS20 Campaign, unveiled on Twitter and Instagram, on February 18, 2019 (©Balenciaga)
Balenciaga SS20 campaign : models are making the (virtual) news
Fascinated, uncomfortable, annoyed ... Internet users react to Demna Gvasalia’s new fashion campaign. Go to Twitter to make your own opinion.
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3D mannequin, in the Parisian store of Balenciaga, rue Saint-Honoré, in February 2020 (© Le Boudoir Numérique 2020)
Lifelike 3D mannequin in Balenciaga’s Parisian store
Scanned, molded, augmented with prostheses or downright virtual… Balenciaga’s models are never what they seem.
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Shoe model of the 2019-2020 Fall-Winter collection from Bettina Vermillon with aluminium heel (© Bettina Vermillon)
2019 fashion tech accessories recap
As this year draws to a close, let’s enjoy a flashback on bags, jewelry, glasses and shoes that blended fashion and technology.
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Issey Miyake SS20 fashion show, September 27, 2019, in Paris (© Issey Miyake)
Glam tech recap from SS20 fashion weeks
Luminous accessories, 3D printed materials, prostheses and ingenious devices…, fashion tech inventory of Spring-Summer 2020 shows.
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Balenciaga LED frame sunglasses ©Kering Eyewear/Balenciaga
ParisFW SS20 : Balenciaga sunglasses with led logo
After its LED sneakers and shoes, the French label lights up eyewear with its new luminous logo sunglasses.
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On the left, silhouette from Olivier Theyskesn Fall-Winter 2019-20 fashion show and, on the right, Rachael in Blade Runner in 1982
Fashion under Blade Runner influence
From Olivier Theyskens to Demna Gvasalia at Balenciaga or Marine Serre ... the retro-futuristic silhouettes of the famous sci-fi masterpiece have never ceased to inspire fashion designers.
Another Life, Netflix’s serie, season 1, EP 8
Another Life : (fashion tech) party in space
In TV series or on the catwalks, the cyber clubwear inspiration of the 90s has the upper hand, with flashing LEDs and bright optical fibers. Welcome to bling tech!
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