After its LED sneakers and shoes, the French label Balenciaga lights up eyewear with its new luminous logo sunglasses.

By Ludmilla Intravaia

Show off, some accessories? You haven’t seen anything yet. Balenciaga gives a new dimension to bling ostentation with the LED frame sunglasses of its Spring-Summer 2020 collection, unveiled during the last Paris fashion week.

When the glasses arms are unfolded, a LED system lights up the letters of the logo in blue, red, green, purple and yellow, in blink, fading or static modes, adjustable using an integrated sensor. The light turns off when the glasses are closed, when they are left upside down for a few seconds or when one taps the sensor three times.

in vidéo, the sunglasses look like this.

Balenciaga LED Frame sunglasses from Conde Nast Russia on Vimeo.

Discover, below, Balenciaga SS20 fashion show that took place on September 29, 2019, in the Cité du cinéma, in Saint-Denis, near Paris.

These LED sunglasses are in continuation with the Trainers Track LED by Balenciaga, sneakers with luminous soles, equipped with light-emitting diodes, which appeared for the first time on the Spring 2019 pre-collection, but also with the LED logo platform shoes unveiled on the Spring-Summer 2019 fashion show of the French label.

Update from the autor : Those LEDs boots were displayed in Balenciaga’s boutique, rue Saint-Honoré, in Paris, on January 2020, as filmed by Le Boudoir Numérique on its Instagram account, below.

* Continue reading on Balenciaga and fashion tech with these Boudoir Numérique papers :

- “Pretty fashion pictures are not enough anymore” (interview of Jean-Pierre Attal, french photographer of Balenciaga fall 2019 campaign)

- “Balenciaga under tech influence”

- “Cardi B, Lady Gaga and Dita Von Teese : all 3D fashionistas”