Paris Fashion Week Menswear F-W 21/22: Drones at Botter presentation

January 22, 2021 Ludmilla Intravaia

Presentation of Botter Fall-Winter 2021/2022 collection, unveiled on January 21, 2021, during Paris Fashion Week Menswear (©Botter)

Drones took part in the scenography of the Dutch designers’ fashion show, by filming the models of the Fall-Winter 2021/2022 collection, on January 21, during the Parisian fashion week.

By Ludmilla Intravaia

In this article :

Drones at Botter FW 21/22
Flashback : Drones at Dolce Gabbana FW 18/19
Another tech : a robotic arm at Kozaburo Akasaka SS 21

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Using technology to give a new point of view on a fashion presentation, such is the successful bet of Lisi Herrebrugh and Rushemy Botter, the two Dutch designers of the brand Botter, launched in 2016. The fall-winter 2021/2022 collection of this duo, spotted at Hyères Festival in 2018, where they won the Grand Prix du Jury, were indeed filmed by remote-controlled drones having mingled with the ballet of models.

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Discover Botter's “Romancing The Coral Reef” collection, whose message is dedicated to preserving the environment, in the presentation video unveiled on January 21, 2021, during Paris Fashion Week Menswear édition.

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Drones are no stranger to fashion catwalks. The bags of Dolce Gabbana Fall-Winter 2018-19 show were already presented using these unmanned aircrafts.

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The use of technological tools in fashion shows is nothing new. Last October 12, during Rakuten Fashion Week in Tokyo, the Spring-Summer 2021 presentation of the Japanese designer Kozaburo Akasaka was filmed using a robotic arm, equiped with a camera, both playing the role of a huge tonearm on a giant turnatable, on which the models were walking.

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* The Paris Fashion Week Menswear Fall-Winter 2021/2022 is taking place from January 19 to 24, 2021. The online platform, with the shows and presentations, is accessible here. Botter's website is there.

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