Holograms, NFTs, fashion show in the metaverse and virtual clothing…, discover the New York Fall-Winter 2022/2023 presentations influenced by tech.
By Ludmilla Intravaia
New York fashion week, February 11-16, 2022
*Maisie Wilen, February 12, 2022
On the weekend of February 12-13, the American brand’s Fall 2022 collection was unveiled on larger-than-life holographic fashion models, inspired by Mattel's Monster High dolls (more info in this Boudoir Numérique article).
Maisie Wilen's Fall 2022 collection, in collaboration with Yahoo, unveiled on February 12, 2022, during New York Fashion Week (© Yahoo X Maisie Wilen)
*Kim Shui, February 12, 2022
The American brand Kim Shui unveiled, on February 1, three NFTs jade keys, auctioned on the non-fungible token platform OpenSea. Each purchaser of these Serenity Keys received a physical dress from the FW22 collection and the opportunity to attend, in real life, the Kim Shui fashion show.
Serenity Key (© Kim Shui)
*Jonathan Simkhai, February 14, 2022
The American brand Jonathan Simkhai completed the New York physical presentation of its FW22 collection with that of ten digital looks in the Second Life metaverse (more info in this Boudoir Numérique article).
Jonathan Simkhai's F/W 22 collection show, in Second Life, February 14, 2022 (©Jonathan Simkhai)
*Imitation of Christ, February 14, 2022
The first part of the FW22 digital collection, dedicated to the metaverse, of the American brand Imitation of christ was presented in video on the website of the Los Angeles art gallery Gabba Gallery.
The second part of the collection will be unveiled on the virtual reality platform Decentraland on March 24.
Imitation of christ, first part of the FW22/23 collection, unveiled on February 14, 2022 (©Imitation of christ)
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* Continue reading with these following Boudoir Numérique articles :
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-"Augmented reality creates an illusion anchored in realness"
-"Augmented reality is an artistic canvas for luxury brands"
-"In the future, I see virtual luxury stores with avatars"
- "Atelier Loden coats are intended for the greatest number, not the elite"
- "With Atelier Loden, I wanted to make a meaningful coat"
- Ikeuchi Hiroto creates cybernetic face coverings for Balenciaga