Virtual influencer Imma collaborates with Ikea
Virtual influencer Imma (@imma.gram) wearing a silhouette from Ikea's first clothing and accessories collection, revealed on the Swedish label's Instagram account, on July 21, 2020 (© Ikea)
Imma is working with the Swedish brand for the promotion of its first merchandising collection and its new Harajuku store, where she will appear this Friday, in Tokyo.
By Ludmilla Intravaia
Imma may be a virtual creature, but she is no less a fashionista, looking for the latest novelties. This is the reason why the artificial mannequin collaborates in the promotion of Ikea's first clothing and accessories collection, Efterträda, specially designed for Japanese customers by Ikea Japan. T-shirts, tote bags, umbrellas or hoodies, marked with the logo of the Swedish brand, were put on pre-sale on July 31 in the group's new store, located in the heart of a shopping complex that opened in Harajuku, in April 25, 2020.
Listening only to her passion for fashion, Imma killed two birds with one stone by also promoting this Tokyo store, where she will be present in a shop window, from Friday, August 28, until Sunday, August 30. The 3D girl plans to do yoga, dance, but also to tidy up her room, decorated with her partner’s furniture.
* The Efterträda collection is available, since August 7, 2020, on Ikea Japan website, here. Info on Imma’s presence in Harajuku here.
* Note, moreover, that virtuality in fashion is at the heart of Le Boudoir Numérique interview, this month, with the journalist specialized in new technologies, Olivier Levard (read here).
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