You don’t feel like going out shopping anymore ? No problem, stay home and buy virtual cyber fashion.
By Ludmilla Intravaia
“No gender. No size. No shipping. No waste.” On its website, the cyber digital clothing brand Tribute Brand clearly states its philosophy. In these times of Coronavirus, where containment has pushed the world behind the closed doors of forced isolation and where the fashion industry is strongly criticized for its negative impact on the environment and sentient beings, “the needed process of changing the system became inevitable and we are excited to join the pioneers of this new phase”.
Screenshot of the virtual clothing line on Tribute Brand website (© Tribute Brand)
This new phase is that of a “contactless” virtual fashion, to be practiced in the privacy of your home sweet home, by choosing a digital piece, then by sending your picture to Tribute Brand, that will enhance it with the chosen model. And voila, the creation is ready to be published on your social media, as has done Tyrone Dylan Susman, Australian fashion designer who set his sights on the digital pants "Boca", in this photo published on his Instagram account on April 29.
And let’s give him “le mot de la fin” : “Clothes are overrated anyway.”
* The Tribute Brand website is here. Watch the photos posted by the owners of Tribute Brand virtual items on the brand's Instagram account here.
* Continue reading on fashion digitalization with these Boudoir Numérique papers :
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