Paris FW Womenswear SS21 – Techno-immersive presentation by Jarel Zhang

October 13, 2020 Ludmilla Intravaia

Screenshot of the virtual presentation of Jarel Zhang's Spring-Summer 2021 collection, unveiled on October 6, 2020, on the Paris Fashion Week online platform (© Jarel Zhang)

3D models, out-of-this-world multi-levels universe ..., if you only have to watch one virtual presentation from the last Parisian fashion week, it must definitely be that of the Chinese brand Jarel Zhang.

By Ludmilla Intravaia

Tron-like landscapes revisited in candy colors and delirious textures, Tangy flowers and vegetation, futuristic city and spaceship…, with the digital presentation of Jarel Zhang, Le Boudoir Numérique took itself for a bee. A pixels-made bee twirling, on various virtual plans, around 3D creatures wearing the clothes of the Chinese brand to browse the latest Spring-Summer 2021 trends from its collection unveiled on October 6, on the Paris Fashion Week online platform.

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Computer-generated fashion models, wearing virtual silhouettes, such was the creative choice of designer Jarel Zhang for the avant-garde streetwear of his eponymous brand.

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An immersive universe, with tech and sci-fi accents, where the 3D models were soon joined by mannequins immortalized In Real Life and embedded in this as imaginary as it is crazy setting.

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Watch the video of the presentation below.

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Find Jarel Zhang's Spring-Summer 2021 ready-to-wear collection, here, on the brand's website, which is already worth a visit with its unique interface, in the form of apparent HTML code (see below).

* The online platform for Paris Fashion Week Womenswear Spring-Summer 2021 is here. The presentations and shows that took place from 28 September to 06 October 2020 are visible in the calendar section there.

* Continue reading with the following Boudoir Numérique articles :

- Le Boudoir Numérique in virtual reality at the Circular Fashion Summit by Lablaco

- Circular Fashion Summit 2020 in virtual reality – 3 questions to Lorenzo Albrighi, Co-CEO of Lablaco

- London FW SS21 – Launch of Cyberdog X Kappa Rave Team Collection in VR and IRL

- London FW SS21 - Noonoouri, Stephen Jones’ "hatty dream come true"

- New York FW SS21 - Virtuality and diversity at Private Policy

- New York FW SS21 - 3D sweatshirts for Carmelo Anthony's StayMe7o Propel project

- Bigthinx creates an inclusive virtual fashion show for the Fashinnovation Worldwide Talks 2020

- Milan FW SS21 : Fashion tech recap of the digital edition

- Milan FW SS21 – Virtual fashion models dance the Macarena for Sunnei

- Paris FW Menswear SS21 : Fashion tech recap of the digital edition

- Paris FW haute couture AW 20-21 : Fashion tech recap of the digital edition