Paris FW haute couture A-W 20-21 : Fashion tech recap of the digital edition
Hauli, 3D avatar of Ralph & Russo video presentation, unveiled on July 6, 2020, during the Paris Fashion Week haute couture Fall-Winter 2020-2021 (© Ralph & Russo)
Laser cut dress by Iris van Herpen, virtual model for Ralph & Russo, thermal camera aesthetics at Maison Margiela, 3D design for Julien Fournié …, let’s have a look at this week haute couture online presentations influenced by tech.
By Ludmilla Intravaia
No fashionistas in crazy outfits running for their next show in the streets of Paris, no car drivers grumbling in their cars stuck in traffic, this summer, because of the Coronavirus pandemic, Paris fashion week is digital. Fall-winter 2020-2021 haute couture has just been unveiled this week, in the form of video presentations, on the dedicated platform of the French Federation of Haute Couture and Fashion where, between classic presentations with models in studio and creatively more ambitious films, all the houses have lent themselves to this new online game imposed by the Covid-19 crisis.
* Iris van Herpen, July 6, 2020
The Dutch designer Iris van Herpen opted for the presentation of a single dress, with a central motif in laser cut duchess satin, worn by Game of Thrones actress, Carice van Houten (more info in this Boudoir Numérique article).
* Ralph & Russo, July 6, 2020
In order to take advantage of the new advances offered by technology, the artistic director of Ralph & Russo, Tamara Ralph, decided to create a virtual muse for her Fall-Winter 2020-2021 collection, a 3D avatar named Hauli that posed wearing silhouettes of the brand in the most emblematic places of the world, the Great Wall of China for example. Watch her Below.
* Julien Fournié, July 7, 2020
The video of Julien Fournié evokes how the French couturier uses digital design tools to create his collections in 3D. Watch him below.
* Maison Margiela, July 8, 2020
At Maison Margiela, a teaser reproducing the visual rendering of a thermal camera will help you wait until July 16, where the show will be fully revealed. Check it out below.
* The online platform for the fall-winter 2020-2021 haute couture week, which took place from July 6 to 8, is here. All the presentations are visible in the calendar section there.
* The online platform for Paris fashion week Menswear Spring-Summer 2021 is here. The presentations are currently taking place from July 9 to 13, 2020.
* Continue reading with these following Boudoir Numérique articles :
- Lady Gaga in Iris van Herpen for the release of her album Chromatica
- Olivier Rousteing's avatar welcomes you to Balmain's virtual showroom
- Noonoouri, digital fashion model for Stephen Jones
- Fashinnovation virtual fashion show powered by AI startup bigthinx
- COVID-19 - Chanel unveils online its 2020-21 Cruise collection
- Hanifa show with 3D clothes, a prelude to fashion weeks without models?
- Glam tech recap from FW20-21 fashion weeks