The American brand Rag & Bone has teamed up with the technology company Microsoft to deliver an innovative version of its SS20 fashion show.
By Ludmilla Intravaia
Revisiting the aesthetic experience of the fashion show traditional format, this is the mission that Rag & Bone gave itself, on the occasion of the latest New York Fashion Week. To do so, the American brand has partnered with the technology company Microsoft to create a custom-built robotic arm with a camera, that immortalized, in real time, the models and their clothes, under unusual angles, and thus reinterpret the show, in 3D, on the screens of the runway (read more on Microsoft website here).
Discover, below, “Contrasts and Perspectives”, the Rag & Bone SS20 show, September 6, 2019, in New York.
It’s not the first time that Rag & Bone is offering this kind of technologic point of view. Already, last February 8, its 2019 Fall-Winter collection was unveiled, in a "Last Supper" of the most immersive style (see the video below).
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