Jane Fonda’s avatar promotes Gucci Off The Grid in The Sims

October 31, 2020 Ludmilla Intravaia

Jane Fonda’s avatar, face of Gucci Off The Grid X The Sims 4 campaign, launched on October 21, 2020 (© Gucci)

Players of The Sims 4 video game can download items from the Off The Grid circular fashion line of Italian label Gucci, of which the American actress Jane Fonda is the face.

By Ludmilla Intravaia

The launch of Gucci's first circular fashion collection, Off The Grid, caused quite a sensation last June. This line using recycled materials, from plants and sustainable sources of supply, was the subject of a campaign featuring Jane Fonda, American actress committed to the defense of the environment and the fight against global warming (see below).

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In all, in this collection, around thirty pieces, bags, sneakers, hats or windbreakers, unveiled in the campaign film below, featuring the inhabitants of a treehouse.

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Since October 21, the Italian house has continued its campaign to promote Off The Grid, in the virtual world, this time, and still with Jane Fonda as its muse, at least her avatar.

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Gucci has called on content creators for The Sims, Grimcookies and Harrie, to transpose into the life simulation video game The Sims 4 the universe of the collection, which players can now download for their avatar.

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Below, watch the designer Grimcookies explain the items of the collection, worn by The Sims and the behind the scenes of his work.

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The designer Harrie took care of the treehouse, the construction of which she shows in 3D in the video below. The treehouse, designed as an eco-responsible home, can also be used in the game, as an off-grid house, in reference to the “off the grid” lifestyle, consisting in freeing oneself, in a self-sufficient and autonomous manner, from remote infrastructures.

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Note that last year, Italian brand Moschino also collaborated with The Sims. Discover the virtual collection of its artistic director Jeremy Scott, below.

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* The Gucci Off The Grid collection is here. Grimcookies’ website is here. Harrie's is there.

* Continue reading with the following Boudoir Numérique articles :

- Le Boudoir Numérique in virtual reality at the Circular Fashion Summit by Lablaco

- Circular Fashion Summit 2020 in virtual reality – 3 questions to Lorenzo Albrighi, Co-CEO of Lablaco

- London FW SS21 – Launch of Cyberdog X Kappa Rave Team Collection in VR and IRL

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- New York FW SS21 - Virtuality and diversity at Private Policy

- New York FW SS21 - 3D sweatshirts for Carmelo Anthony's StayMe7o Propel project

- Bigthinx creates an inclusive virtual fashion show for the Fashinnovation Worldwide Talks 2020

- Milan FW SS21 : Fashion tech recap of the digital edition

- Milan FW SS21 – Virtual fashion models dance the Macarena for Sunnei