Glam tech recap of Paris Fashion Week Spring-Summer 2021

October 23, 2020 Ludmilla Intravaia

Screenshot of the presentation of Ottolinger's Spring-Summer 2021 collection, unveiled on September 29, 2020, on the Paris Fashion Week online platform (©Ottolinger)

Luminous silhouettes, virtual models, SF inspirations, front row by interposed screens…, let’s have a look at the presentations of Paris Fashion Week, influenced by tech.

By Ludmilla Intravaia

* Miu Miu, October 6, 2020

Due to the Covid-19 crisis, attending the fashion shows, by interposed screens, in video conference, turns out to be an effective social distancing solution as seen during the presentation of the Italian house, below.

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* Louis Vuitton, October 6, 2020

The fashion show of the French brand, signed by Nicolas Ghesquière, the artistic director of the women's collections, was held at the Samaritaine, an historic Parisian monument, with Art Deco architecture and Art Nouveau frescoes. Under the large glass roof of what used to be a department store, giant green panels were used to digitally inlay scenes from Wim Wenders' movie, Wings of Desire, which only the connected audience could see.

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* Jarel Zhang, October 6, 2020

Computer-modeled mannequins sporting virtual silhouettes in a multi-level sci-fi universe, such was the creative choice of designer Jarel Zhang for the avant-garde streetwear of his eponymous brand (more info in this Boudoir Numérique article).

* Thom Browne, October 4, 2020

The Intergalactic Olympic Games Committee has commissioned the American designer Thom Browne for the costumes of the opening parade of his 2132 Lunar Games, to follow, from across the known universe, below.

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* Ester Manas, October 3, 2020

The fashion models in the presentation of this Franco-Belgian duo were filmed on a green screen and then embedded in 3D sets. Discover it below.

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* Germanier, October 2, 2020

The Swiss designer Kevin Germanier used LEDs in the presentation of his SS21 collection (more info in this Boudoir Numérique article).

* Balmain, September 30, 2020

Travels to Paris being compromised, there were no stars and famous magazine editors in the front rows of the French house's fashion show. At least not In Real Life. Never mind, the artistic director of Balmain, Olivier Rousteing, has reserved three rows of seats for 58 OLED screens from the Korean electronics brand LG showing personalities, such as Anna Wintour or Cara Delevingne, as you can see in the video below.

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* Ottolinger, September 29, 2020

Fashion models with Mr. Spock's pointed ears or an alien's head, eyes that throw lasers, winged creature ..., the bestiary of the Swiss designers duo Cosmia Gadient and Christa Bösch has super powers influenced by video games, science fiction and social media aesthetics. Check out the presentation below.

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* Marine Serre, September 29, 2020

The 28-year-old designer, champion of upcycling, walks us through immaculate laboratories or lunar settings, in her presentation film, Amor Fati, drawing on the sources of sci-fi and SM eroticism. Check out Amor Fati below.

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* Clara Daguin, September 28, 2020

The fashion tech designer Clara Daguin unveiled a luminous LED jacket, sensitive to the movements around her (more info in this Boudoir Numérique article).

* The online platform for Paris Fashion Week Womenswear Spring-Summer 2021 is here. The presentations and shows that took place from 28 September to 06 October 2020 are visible in the calendar section there.

* Continue reading with the following Boudoir Numérique articles :

- Infinity, the bomber jacket revisited tech couture by Clara Daguin

- Paris FW Womenswear SS21 – Luminous fashion tech by Germanier

- Paris FW Womenswear SS21 – Techno-immersive presentation by Jarel Zhang

- Le Boudoir Numérique in virtual reality at the Circular Fashion Summit by Lablaco

- Circular Fashion Summit 2020 in virtual reality – 3 questions to Lorenzo Albrighi, Co-CEO of Lablaco

- London FW SS21 – Launch of Cyberdog X Kappa Rave Team Collection in VR and IRL

- London FW SS21 - Noonoouri, Stephen Jones’ "hatty dream come true"

- New York FW SS21 - Virtuality and diversity at Private Policy

- New York FW SS21 - 3D sweatshirts for Carmelo Anthony's StayMe7o Propel project

- Bigthinx creates an inclusive virtual fashion show for the Fashinnovation Worldwide Talks 2020

- Milan FW SS21 : Fashion tech recap of the digital edition