Fashion tech recap of Milan Fashion Week Spring-Summer 2021

October 22, 2020 Ludmilla Intravaia

ANИAKIKI SS21 presentation, September 26, 2020, on the Milan Fashion Week online platform (© ANИAKIKI)

Artificial intelligence, galactic inspiration, futuristic homewear, cameras and screens replacing the public…, let’s have a look at the presentations and shows of the Milanese fashion week SS21 influenced by tech.

By Ludmilla Intravaia

* ANИAKIKI, September 26, 2020

Prints of astronomical objects, stellar backdrop, mercury-like catwalk…, ANИAKIKI Spring-Summer 2021 collection signed by the designer Anna Yang, influenced by technology and the future, is inspired by the science fiction movie Contact by Robert Zemeckis, in 1997. Its heroine, played by the American actress Jodie Foster, enters in communication with an extraterrestrial life form, after having traveled through space-time, thanks to wormholes, towards a fantastic galactic universe. Watch the extract of the film below.

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Discover ANИAKIKI SS21 presentation below.

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* Ricostru, September 26, 2020

The Chinese designer Rico Manchit Au presented her Spring- Summer 2021 collection, in the form of a film titled Future Living embodying her futuristic vision of homewear. Discover it below.

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* Prada, September 24, 2020

No public for Prada's Spring-Summer 2021 womenswear show, but the glass eyes of cameras and screens, as the ultimate illustration of social distancing, due to the Covid-19 crisis. In the video, after the models’ runway, Miuccia Prada, creative director of the Italian house, in conversation with Raf Simons, speaks about the impact of technology and the machine as an extension of the human beings under lockdown, as highlighted in the scenography of the fashion show, the first since the appointment of the Belgian designer as co-creator of Prada, last February. Watch them below.

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* GCDS, September 24, 2020

If God Can’t Destroy Streetwear, Covid-19 did not anihilate either the creative inpiration of the co-founder of the Italian brand GCDS, Giuliano Calza, who signed a completely digital fashion show for his SS21 season. On the catwalk, the avatars of the makeup artist Raisa Flowers and the model Aweng Ade-Chuol walked alongside fantastic creatures. Images below : © GCDS.

In the front row, the avatar of singer Dua Lipa contemplated the silhouettes computer generated with very neat textures of materials and detailed clothing folds and drapings. Obviously, at the end of the show, it was a pixels-made Giuliano Calza who came to greet the virtual audience. Images below : © GCDS.

Check out all this virtual world below.

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* AGL Shoes, September 23, 2020

For their Spring-Summer 2021 shoe collection, the sisters of the Italian brand Attilio Giusti Leombruni (AGL) have chosen artificial intelligence to create their presentation film. More exactly, by using a special algorithm, called GAN for Generative Adversarial Networks. GANs algorithms, which generate fictitious images from a selection of images with common visual characteristics, are used in art as a creative tool in their own right. They are at the origin of an artistic movement, Ganism, based on the collaboration between the intelligence of the machine and that of the human. Check out AGL's presentation, below.

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* The Milan Fashion Week, womenswear and menswear Spring-Summer 2021, took place from September 22 to 28, 2020. The online platform with the shows and presentations can be accessed here.

* Continue reading with the following Boudoir Numérique articles :

- Paris FW Womenswear SS21 – Techno-immersive presentation by Jarel Zhang

- Le Boudoir Numérique in virtual reality at the Circular Fashion Summit by Lablaco

- Circular Fashion Summit 2020 in virtual reality – 3 questions to Lorenzo Albrighi, Co-CEO of Lablaco

- London FW SS21 – Launch of Cyberdog X Kappa Rave Team Collection in VR and IRL

- London FW SS21 - Noonoouri, Stephen Jones’ "hatty dream come true"

- New York FW SS21 - Virtuality and diversity at Private Policy

- New York FW SS21 - 3D sweatshirts for Carmelo Anthony's StayMe7o Propel project

- Bigthinx creates an inclusive virtual fashion show for the Fashinnovation Worldwide Talks 2020

- Milan FW SS21 : Fashion tech recap of the digital edition

- Milan FW SS21 – Virtual fashion models dance the Macarena for Sunnei

- Paris FW Menswear SS21 : Fashion tech recap of the digital edition