The American singer Jennifer Lopez re-enacts a fashion version of Minority Report, in the latest fashion campaign of the Italian label Versace, in hommage to the Jungle dress buzz, at the origin of the creation of Google Images, in 2001.
By Ludmilla Intravaia
Versace has proved it, last September, fashion is an eternal cycle. By wearing the new version of the Jungle dress, during Milan fashion week, last September, the American singer Jennifer Lopez offered a sensational publicity stunt to the Italian label Versace, surfing on the buzz behind the creation of Google Images, in 2001 (more info in this Boudoir Numérique paper here).
Donatella Versace and Jennifer Lopez wearing the new version of the Jungle dress, on the catwalk of Versace SS20 show, September 20, 2019, in Milan
Versace therefore continues on this momentum with its spring-summer 2020 campaign featuring J.LO, in a luminous decor borrowing from Sci-Fi film Minority Report (by Steven Spielberg in 2002 with Tom Cruise) and the trilogy Matrix (by the Wachowski sisters with Keanu Reeves, in 1999 and 2003).
The campaign visuals, shot by Mert Alas and Marcus Piggott, can be seen below.
Watch the video of the campaign, unveiled on January 21, 2020 below.
