As the Korean group Blackpink is set to perform its first online concert next year, on January 31, a recap of the music videos from the most tech-influenced K-POP bands is in order.
By Ludmilla Intravaia
* æspa, Black Mamba, November 2020
The girlsband, launched by SM Entertainment label in November, consists of four members, each flanked by their virtual alter-ego. For the label, the project is about "experiencing a new world via the encounter of the 'avatar', your other self," the South China Morning Post reported on October 28.
Watch the eight members of æspa, performing Black Mamba, in the video below.
* Super M, Jopping, October 2020
Robotic arms, virtual armors, drones, servers ... the world of tech, with an adventurous Mission: Impossible spirit, inspires Super M in its Jopping music video.
Check out Jopping music video below.
* Blackpink, Lovesick Girls, october 2020
When you are "still looking for love", but are "born to be alone" like the members of Blackpink in their Lovesick Girls music video, it can seriously piss you off. This is the case of the singer Lisa, who destroys a car to let off steam from a legitimate frustration (photos : YG Entertainment)
Destruction in all elegance of course : Lisa wears a luminous LEDs jacket of the French house Celine, from the Spring-Summer 2021 collection, entitled The Dancing Kid, in homage to teens and raves. A quite coherent inspiration for a K-POP artist in fact. Let’s check out Lovesick Girls music video below.
* BDC, Shoot the Moon, September 2020
Are we dreaming, or the helmets in BDC's Shoot the Moon music video look like the ones from the disciples in the post-apocalyptic sci-fi series The 100?
The answer in the music video below.
* ONF, Why, October 2019
Did you know that ? There is a spatio-temporal portal on the Bir-Hakeim bridge, in Paris, a passage used by the members of the group ONF, on the occasion of their music video Why, to go to Wondertechland, the country where all extravagances mixing technology and fashion are allowed. Why ? Because they can (more info in this Boudoir Numérique article).
* Dongkiz, Blockbuster, July 2019
The song Blockbuster of the group Dongkiz is winking at the eighties movie Ghostbusters and all its tech paraphernalia of ghost hunters.
Check out Blockbuster music video below.
* SF9, RPM, June 2019
As there are no less than 9 members in the group SF9, there is a lot of fashion tech. That’s what it takes to dress all this beautiful guys with neon visors, LED display headsets, luminous gloves and other electronic devices of this delightful bling tech RPM music video (more info in this Boudoir Numérique article).
* U-Know, Follow, June 2019
Luminous headsets, flashy watches, futuristic bikes..., the K-pop singer Jung Yunho launched in May 2019 his first solo album True Colors, with Follow, a music video as bling as tech (more info in this Boudoir Numérique article).
* Apink, I am so sick, July 2018
You feel sick? No problem, wrap yourself in a lighted garland and straight away, you'll feel better (photos : ©Plan A Entertainment).
Check out I am so sick music video below.
* 2NE1, Come Back Home, March 2014
The girls of 2NE1 lead a fashion tech guerilla against the futuristic world of their video Come Back Home, extolling the merits of virtual paradises.
Check out Come Back Home music video, below.
* TVXQ, Catch Me, September 2012
In the music video Catch Me, TVXQ reinvent the robotic arm K-POP style.
The dancing proof below.
* 2PM, Hands up, June 2011
What is best to party : a luminous jacket or lighted gloves ?
Make up your mind with 2PM’s Hands up music video, below.
* Continue reading with these Boudoir Numerique papers :
- ONF beams up in fashion tech land
- SF9 starts a (fashion tech) revolution per minute
- U-Know : Follow me like a (fashion tech) robot
- Lady Gaga, fashion tech pioneer
- Lil Nas X continues to play with sci-fi references
- Lil Nas X is surfing on Blade Runner Imagery
- Fashion tech VMA’s for Missy Elliott and Lil Nas X
- Discover the fashion tech accessories from Time, Arca's latest music video
- Yolandi Visser, pleasure android in Future Baby from Die Antwoord