While Keanu Reeves still knows kung fu, Demna Gvasalia, too, has never forgotten his references to The Matrix. The proof in pictures with the collections and campaigns of Balenciaga’s creative director.
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Le Boudoir Numérique is a magazine, led by journalist Ludmilla Intravaia, which decrypts the impact of technology, innovation and digital on fashion and beauty
The virtual reality headset, fashion tech accessory at Balenciaga
The Balenciaga models strike the pose as gamers in the French house's Fall 2021 Jersey campaign, unveiled in early August.
Read MoreBalenciaga's Fall 21 campaign inspired by 1984 and The Matrix
The French brand unveiled, in collaboration with Quantic Dream, a new campaign film illustrating, if still needed, Demna Gvasalia's appetite for dystopian narratives.
Read MoreDemna Gvasalia uses deepfake for the clones of Balenciaga fashion show
The French house unveiled, Sunday, the video of its spring 2022 collection presented by the same model, Eliza Douglas, digitally cloned by the film director Quentin Deronzier.
Read MoreShahar Livne 3D prints recycled ocean plastic jewelry for Balenciaga
The designer Shahar Livne has drawn on her research into materials to create bracelets, earrings and rings, with a fossilized appearance, for the French house Balenciaga.
Read MoreFashion (tech) Weeks TV #1 : Macarena, video game and 3D bulldog = virtual fashion according to Sunnei
1st episode of Le Boudoir Numérique new section Fashion (tech) Weeks TV, presented by the virtual journalists Mila Chan and Chibi Mila. On the program: Sunnei.
Read MoreDiscover Afterworld: The Age of Tomorrow, the video game of Balenciaga
The French house unveiled today its Fall-Winter 2021-2022 collection, with a video game set in 2031.
Read MoreBalenciaga SS20 campaign : models are making the (virtual) news
Fascinated, uncomfortable, annoyed ... Internet users react to Demna Gvasalia’s new fashion campaign. Go to Twitter to make your own opinion.
Read MoreLifelike 3D mannequin in Balenciaga’s Parisian store
Scanned, molded, augmented with prostheses or downright virtual… Balenciaga’s models are never what they seem.
Read MoreGlam tech recap from SS20 fashion weeks
Luminous accessories, 3D printed materials, prostheses and ingenious devices…, fashion tech inventory of Spring-Summer 2020 shows.
Read MoreFashion under Blade Runner influence
From Olivier Theyskens to Demna Gvasalia at Balenciaga or Marine Serre ... the retro-futuristic silhouettes of the famous sci-fi masterpiece have never ceased to inspire fashion designers.
Balenciaga under tech influences
Through his fashion collections, the creative director of Balenciaga, Demna Gvasalia, is questioning the links between man and technology.
Read MoreCardi B, Lady Gaga and Dita Von Teese : all 3D fashionistas
By proudly displaying on Instagram her new Balenciaga 3D coat, rapper Cardi B joined singer Lady Gaga and dancer Dita Von Teese in their shared enthusiasm for fashion tech.
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