The creator of Savage X Fenty, Rihanna, invites us into her lingerie workshop, where it is so good to parade, without complexes, in sexy underwear. The iconography of the factory and its industrial production revisited in a body positive fashion tech way, one might say.
By Ludmilla Intravaia
Dancing and singing in alluring underwear, while doing the usual tasks of a lingerie workshop: moving the rolls of fabric, machine sewing, cutting fabrics, etc., what’s more natural when you are the guest of singer Rihanna's latest fashion show ? Images below : © Savage X Fenty.
In one of the sets of the show, the creator of Savage X Fenty revisits the cliché of the industrial production chain by inviting us, to the sounds of the track Open the Door from Die Antwoord's latest album, House of Zef, in her factory as hot as it is inclusive, two components that made the success of her lingerie brand. Images below : © Savage X Fenty.
Along with many celebs, Paris Hilton, Demi Moore, Bella Hadid, Cara Delevingne and many others, the drag queens Shea Couleé and Gigi Goode also enjoyed the party (see below).
On her Instagram account, American singer Lizzo announced her participation in the show, writing : "Just when you thought I couldn't love myself any more" (see below).
Dressed in an outfit as glamourous as it was fitting, Rihanna came in person to inspect the daily performance of her business, the maintenance of production rates and the morale of the teams in the field.
© Savage X Fenty.
Rihanna poses with her employees of the month.
© Savage X Fenty.
At the end of the show, the rappers Travis Scott and Young Thug packed everything away with their forklifts.
Watch the trailer of the show below.
Already in 2018, Rihanna had set up a green house lab in the garden of her Savage X Fenty Fall-Winter show (see below).
That same year, Prada captured the factory’s fashion tech imaginary with its film Nylon Farm (more info in this article from Le Boudoir Numérique).
© Prada
* The show Savage X Fenty Vol. 2 is available in streaming, since October 2, 2020, here, on Amazon Prime Video. Savage X Fenty Fall 2020 collection is there.
* Continue reading with the following Boudoir Numérique papers :
- Rihanna awarded by PETA for her Fenty faux leather collection
- Savage X Fenty by Rihanna : Offset in Nike Back to the Future
- Parted or inclusive beauty sublimated by projection mapping
- "Isn't the fashion of the future the one that changes our bodies?"
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