Santigold, fashion tech “high priestess” for her new album
The American singer Santigold chose a light-up costume for the video vignette of her song High Priestess from her new album Spirituals, released on Friday.
By Ludmilla Intravaia
Since Le Boudoir Numérique officiates at your service, it is clear that certain expressions of fashion tech evoked within its pages often fall under the gadget flag. This is the case of luminous dresses which, exept some inspiring creations by Hussein Chalayan or Kunihiko Morinaga for Anrealage for example, struggle to overcome the volatile status of ephemeral runway showstopper, of bling bling stage outfit or marketing support for a manufacturer of electronic equipment, in search of publicity for its latest chips.
And then, sometimes, quite simply, the magic happens, carried by a few light-up accessories, as is the case with the Santigold’s High Priestess music video. Not a video strictly speaking, as the American singer explains on her Instagram account, on May 20: “For my song High Priestess I made a video vignette instead of a traditional full length music video. I wanted my art to be free of a prefab structure, and the short felt more powerful to me because it lets you catch a feeling, just for as long as it takes to get there, and then you’re off to somewhere else. Like entering another dimension, another world, tuning in to the emotion, the urgency, the hardship, the beauty, and then before you know it you’re into the next.” The title High Priestess is part of the album Spirituals, released on September 9, 2022.
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