The Franco-Israeli designer Benjamin Benmoyal has collected the magnetic tapes of VHS and audio cassettes to create his Fall-Winter 2021 collection, unveiled Monday, during Paris fashion week.
By Ludmilla Intravaia
In this article :
The collection It was better tomorrow by Benjamin Benmoyal
Benjamin Benmoyal's weaving innovation
Benjamin Benmoyal's upcycling process
"Nostalgia is at the core of my work, the idea of reusing the past as a tool." It is in these terms that Benjamin Benmoyal describes, in a video published Monday by the Fédération de la Haute Couture et de la Mode, the philosophy of his collection presented, the same day, as part of Paris Fashion Week. A collection entitled It was better tomorrow, whose title perfectly illustrates the innovative upcycling approach of the Franco-Israeli fashion designer. Below, the video of the collection.
Benjamin Benmoyal has, in fact, developed an original and patented weaving technique, in collaboration with the fabric manufacturing company Malhia Kent: he collects VHS cassettes or audio cassettes and upcycles their magnetic tapes, mixing them with threads that he weaves to make his own fabrics. Discover his process, in the video below.
Benjamin Benmoyal, who won the LVMH Scholarship Grand Prix in 2018, graduated from Central Saint Martins in London, where he studied innovative methods to make sustainable fabrics. He is also one of the brands and stylists in residency at La Caserne, the ecological transition accelerator dedicated to the fashion and luxury sector which will open in Paris, in June 2021. Watch his interview below.
* The Paris Fashion Week Womenswear ready-to-wear Fall-winter 2021/2022 is taking place from March 1 to 10, 2021. Find the presentations and fashion shows on the dedicated digital platform, here.
* Benjamin Benmoyal website is here. Malhia Kent website here. La Caserne website is there.
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