Olivier Rousteing, the artistic director of the French house Balmain published yesterday, on his Instagram account, images of a virtual showroom, of which he is the host of pixels.

By Ludmilla Intravaia 

“Sorry guys ... One Olivier was not enough.” It’s in these terms that Olivier Rousteing introduced to the world, yesterday, his avatar of pixels, the host of the first virtual showroom of Balmain, French house of which he is the artistic director.

The creation of this virtual showroom, which "brings together heritage and technology", explains Rousteing, is an opportunity to highlight the new Balmain cruise collection, in a context where the Coronavirus crisis has accelerated the digitalization of fashion shows, fashion weeks and more generally fashion.

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