Olivia Rodrigo surfs on the aesthetics of augmented reality face filters with Apple

August 30, 2021 Ludmilla Intravaia

The singer Olivia Rodrigo wears digital face masks made on iPad, in her music video Brutal, unveiled on August 23, 2021 (©Apple)

The American singer Olivia Rodrigo has collaborated with Apple for the digital make-ups of her new music video Brutal, unveiled on August 23.

By Ludmilla Intravaia

While the craze for augmented reality filters has never been stronger on social media, the American singer Olivia Rodrigo is embracing this beauty tech artistic trend of superimposing virtual elements to real images. Like those Instagram or Snapchat face masks that will give you a glowing skin or make you up better than a drag queen would, the young actress, revealed by Disney’s series High School Musical: The Musical: The Series, wears digital makeup in her latest music video Brutal, released on August 23. Fruit of Olivia Rodrigo's collaboration with the American company Apple, this series of Brutal masks was designed on the iPad Pro tablet, with the wireless pen Apple Pencil, in the drawing software Procreate.

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Below, check out Olivia Rodrigo’s music video Brutal, from her debut album Sour, released last May.

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