Noonoouri, digital fashion model for Stephen Jones
The Lily, hat by Stephen Jones, presented by virtual influencer Noonoouri, on June 14, 2020, during the digital London fashion week (© Stephen Jones)
On Sunday, the virtual influencer Noonoouri presented the new hat collection of the famous British milliner Stephen Jones, during the first digital London fashion week.
By Ludmilla Intravaia
“So beautiful it brings tears to my eyes!”, “so magical”, “fabulous”… this Sunday, Stephen Jones fans were obviously won by the original presentation of the famous English milliner’s new collection, whose hats were sported by the virtual model Noonoouri (images below : © Stephen Jones).
The video for this spring-summer 2021 collection, entitled Analogue Fairydust, was unveiled on the social networks of the hatter and the artificial influencer, created by graphic designer Joerg Zuber. Likewise, it was broadcast live on the digital platform of the London Fashion Week, which, like Shanghai last March and Paris next July, opted for a digital version which took place on the web from 12 as of June 14, due to the Coronavirus crisis. Watch the video below.
* Stephen Jones' website is here.
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