Milan FW SS21 – Virtual fashion models dance the Macarena for Sunnei
Digital presentation of Sunnei Canvas, unveiled on July 15, 2020, on the online platform of the National Chamber of Italian Fashion (© Sunnei)
The Italian brand Sunnei has used computer-generated imagery from the design studio Pezzo di Studio to create the digital presentation of its SS21 collection, unveiled this Wednesday, on the online platform of the National Chamber of Italian Fashion.
By Ludmilla Intravaia
As we have seen on Le Boudoir Numérique, since the Coronavirus pandemic, virtuality is quite trendy in fashion, whether it be avatars (more info here), influencers (more info here), video game characters (more info here) or 3D mannequins (more info here). It is this last option that the Italian brand Sunnei chose for the digital presentation of its Spring-Summer 2021 collection, Wednesday, on the online platform of the National Chamber of Italian Fashion which organizes the Milan fashion week, from 14 to July 17.
This presentation represents the first part of the SS21 collection, Sunnei Canvas, composed of signature pieces of the brand that certain retailers, around the world, will have the possibility to digitally customize in shapes, cuts and fabrics, on the Canvas virtual reality platform, in order to have a selection of exclusive models in their stores. This is shown in the presentation video, where the virtual models, dancing on the Macarena by the group Los del Rio, see their clothes change from white to the changing colors of digital personalization.
The computer-generated imagery of Sunnei Canvas is signed by the Milanese design studio Pezzo di Studio. The second part of the collection, based on art and experimentation, will be unveiled next September.
* Sunnei's website is here. Pezzo di Studio's Instagram account is there.
* The online platform of the National Chamber of Italian Fashion is here. The digital presentations of the Milan fashion week which are taking place from July 14 to 17, 2020 are visible in the calendar there.
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