Milan FW SS21 : Fashion tech recap of the digital edition
Screenshot of the presentation of the Spring-Summer 2021 collection of the Danish brand Han Kjøbenhavn, unveiled on July 16, 2020, on the online platform of the National Chamber of Italian Fashion (© Han Kjøbenhavn)
Factory decor at Prada, 3D creatures for Han Kjøbenhavn, Google Street inspiration at Plan C, robotic arms at Philipp Plein…, discover the online presentations influenced by tech of Milan digital fashion week spring-summer 2021.
By Ludmilla Intravaia
The Milan fashion week, in its digital version, ended on Friday, closing the summer chapter of the presentations unveiled online, because of the Coronavirus pandemic. Fashion tech panorama with Le Boudoir Numérique.
JULY 14, 2020
* Plan C
The video “Everyone is a Landscape” is “using the visual language of Google Street through a 360 ° camera”, explains the Italian brand on its Instagram account, in order to immortalize the locations that inspired the Spring-Summer 2021 collection in Switzerland, where Carolina Castiglioni, the artistic director of Plan C, was confined during the Covid-19 crisis.
* Prada
“Multiple views”, one SS21 collection and five films for the Italian brand, the chapter 2 of which was shot in a factory by photographer Juergen Teller.
* Philipp Plein
From the Valais raclette to Milanese fashion week, there is only one step that the German designer has taken by choosing to unveil his collection, with the help of Roboclette, the robot specialist in cheese raclette from the Swiss start-up Workshop 4.0 (more info in this Boudoir Numérique article).
Philipp Plein and Roboclette, in the video presenting the German designer’s Spring-Summer 2021 collection, on July 14, 2020, on the online platform of the National Chamber of Italian Fashion (© Philipp Plein)
JULY 15, 2020
* Fabio Quaranta
Are the planets exploding? Do the stars collide? The Italian brand's "Transhumance" video invites you on a journey to the heart of a galaxy in celestial crash mode.
* Sunnei
The Italian brand used computer-generated imagery of the design studio Pezzo di Studio to create virtual models who masters the art of dancing the Macarena, while remaining stylish (more info in this Boudoir Numérique article here).
Digital presentation of Sunnei Canvas, unveiled on July 15, 2020, on the online platform of the National Chamber of Italian Fashion (© Sunnei)
JULY 16, 2020
* Han Kjøbenhavn
Infrared camera, computer-generated imagery and strange creature for this SS21 spring-summer collection, including silhouettes "with playful proportions and voluminous constructions, inspired by the anatomy and evolution of species", explains the Danish brand on its website.
* The online platform of the National Chamber of Italian Fashion is here. The digital presentations of the Milan fashion week menswear and pre-womenswear, which took place from July 14 to 17, 2020 are visible in the calendar there.
* Continue reading with these following Boudoir Numérique articles :
- Milan FW SS21 – Virtual fashion models dance the Macarena for Sunnei
- Milan FW SS21 - Articulated arms of a raclette robot at Philipp Plein
- Paris FW Menswear SS21 : Fashion tech recap of the digital edition
- Paris FW haute couture AW 20-21 : Fashion tech recap of the digital edition
- Olivier Rousteing's avatar welcomes you to Balmain's virtual showroom
- Noonoouri, digital fashion model for Stephen Jones
- Fashinnovation virtual fashion show powered by AI startup bigthinx
- COVID-19 - Chanel unveils online its 2020-21 Cruise collection
- Hanifa show with 3D clothes, a prelude to fashion weeks without models?