London FW SS21 - Noonoouri, Stephen Jones’ "hatty dream come true"
Stephen Jones hat from the SS21 Analogue Fairydust collection, unveiled by Noonoouri on September 19, 2020, during London Online Fashion Week (© Noonoouri for Stephen Jones Millinery)
The virtual influencer Noonoouri presented the hats of the famous English milliner Stephen Jones for the second time, yesterday, during the London Online Fashion Week.
By Ludmilla Intravaia
“May all your hatty dreams come true.” It is in these terms that the famous English milliner Stephen Jones invites us into the universe of his Spring-Summer 2021 collection, in the company of the virtual influencer Noonoouri, imagined by the graphic designer Joerg Zuber.
The video of this collection entitled Analogue Fairydust, was unveiled on Saturday on the social networks of Stephen Jones Millinery and Noonoouri, as well as on the digital platform of the London Fashion Week which takes place, for the second time, in online version, due to the Coronavirus crisis. Watch the movie below.
It’s not the first time that Noonoouri has lent his pixels to the creations of Stephen Jones. The digital character had already collaborated with the milliner for his last presentation on June 14, 2020 (more info here).
* Stephen Jones' website is here.
* London Fashion Week takes place from September 17 to 22, 2020. The dedicated digital platform, broadcasting all the presentations online, is there.
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