The company ArchiFiction published, a week ago, a video of a promotional booth of the beauty brand SkinCeuticals in Shanghai, using its 3D immersive technology.

By Ludmilla Intravaia

To live an immersive experience in three dimensions, without having to wear a virtual reality headset or any other optical equipment of virtual reality, augmented reality or mixed reality, such is the solution proposed by the American company of the Silicon Valley, also based in Hangzhou, ArchiFiction. It is in China, in Shanghai, that the startup, founded in 2016, signed for the L'Oréal group a beauty tech booth in naked-eye 3D for the brand of skin care products SkinCeuticals. The video of the booth can be viewed here on ArchiFiction's LinkedIn account, where it was posted a week ago.

* ArchiFiction website is here. 

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