The online experience augmented by artificial intelligence of the American makeup brand will be accessible to English consumers, on May 14th.

By Ludmilla Intravaia

"Yup, we're coming (virtually) from NYC -> the UK!" It is in these terms that the native digital makeup brand Il Makiage announced, yesterday, on its Instagram account the upcoming launch of its English website, on May 14th.

Il Makiage is a tech-oriented American beauty company using artificial intelligence and data science, for instance from the start-up NeoWize, which it acquired last year, to improve the customer experience. An influencer platform is also available on its American website to discover here.