The famous Mattel dolls lend their computer-generated figures to a virtual fashion shoot for the French house unveiled, today, by WWD.
Read MoreBarbie X Balmain visuals, unveiled on March 11, 2021 by WWD (© Balmain)
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Le Boudoir Numérique is a magazine, led by journalist Ludmilla Intravaia, which decrypts the impact of technology, innovation and digital on fashion and beauty
The virtual influencer Ama poses for the lookbook of PH5's Fall-Winter 2021-2022 ready-to-wear collection, on February 15, 2021, during New York Fashion Week (© Kun-Seok-Lee for PH5)
New York Fashion Week FW 21 - Ama, PH5's new virtual influencer, doesn't want to take your job
Last Monday, Ama, a CGI character, was named "chief decision scientist" by the American brand PH5, in order to relay its sustainable approach to the public. The pixels-made creature explained why, this Saturday, on Instagram.
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