The singer J.Lo wears the Hylozoism dress of the tech-savvy designer Iris van Herpen in her latest music video released two days ago.

By Ludmilla Intravaia

In this article : 

• The Hylozoism dress by Iris van Herpen 

• The SS 2020 couture collection Sensory Seas

• J.Lo’s music video In the Morning 

• The visionnary couture of Iris van Herpen 

What could be better than a diaphanous Iris van Herpen dress to convey the atmosphere both airy and marine of Jennifer Lopez's new music video, In the Morning?

More precisely, the Hylozoism dress from the Dutch designer's Sensory Seas Spring-Summer 2020 haute couture collection paying tribute, as her press release indicates, to “liquid labyrinths”, to “clouded pools of blues and lilac" and "deep-sea aquarelles" which form the enchanting universe of "the marine ecology of our oceans" (images below : © Iris van Herpen).

Below, check out In the Morning music video, unveiled on January 13. 

The title In the Morning was released on November 27, with a cover featuring the pop diva naked. 

Iris van Herpen is appreciated for her visionary art combining, in all harmony and transparency, technological innovations, such as laser cutting or 3D printing, with traditional know-how, in a multidisciplinary approach of her work, since she collaborates regularly with artists, biologists, architects and scientists. Her Spring-Summer 2020 Sensory Seas haute couture collection was presented in Paris on January 20, 2020. Discover it below.

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- Leomie Anderson in Iris van Herpen at MTV EMA's 2019

- Iris van Herpen’s Infinity Dress comes to life on the runway

- Iris van Herpen’s laser cutting sets the red carpets on fire

- Storm Reid and Kelly Rowland electrify the PCA’s red carpet in Iris van Herpen

- Grimes, Katy Perry and Björk in tune with Iris van Herpen