Hanifa show with 3D clothes, a prelude to fashion weeks without models?
Screenshot of the Instagram account of the brand Hanifa, which unveiled, live, on May 22, 2020, its new Pink Label Congo collection, in the form of a digital fashion show, without models (© Hanifa)
The silhouettes of the Congolese brand Hanifa presented themselves in a virtual fashion show, unveiled on May 22 on Instagram, which raised the enthusiasm on the web.
By Ludmilla Intravaia
“Groundbreaking”, “historic”, “so innovative”, “revolutionary and futuristic”… The creator of the Congolese brand Hanifa, Anifa Mvuemba made quite a mediatic impact on May 22, by unveiling her new Pink Label Congo collection live on Instagram, without models or catwalk but through 3D moving silhouettes.
An initiative that should inspired lots of designers and raise many questions on the future role of fashion models, at a time when the Coranavirus crisis is pushing forward the digitalization of fashion shows, starting with the Parisian men's and haute couture collections this summer. Below, Hanifa’s digital fashion show.
A trend, both promising and bringing about upheaval, like the recent wave of fashion shoots in confinement which also suggests a possible transformation of its trades, even of the photographic language, as mentioned in the following Boudoir Numérique paper : "Stay at home photoshoots or the sad new norm of confinement"
* The Pink Label Congo collection is available on Hanifa website here.
* Continue reading with these following Boudoir Numérique papers :
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