On the occasion of the opening of the digital edition of the Consumer Electronics Show, the L’Oréal group unveiled, on January 11, the lipstick version of its Perso smart device for Yves Saint Laurent beauty.

By Ludmilla Intravaia

In this article : 

• Perso smart device at CES 

• The lipstick version of Perso

• How does YSL Beauty Rouge sur Mesure work? 

• The artificial intelligence of the Perso app

Last year, at CES 2020, the French cosmetics group L'Oréal unveiled Perso, a beauty tech device creating personalized skin care, lipstick and foundation formulas, designed by its technology incubator.

The declinaison of this device for lipstick is now available, following its presentation at the digital edition of the Consumer Electronics Show 2021, which opened on January 11. The L’Oréal group has launched the intelligent device Yves Saint Laurent Beauty Rouge sur mesure Powered by Perso, allowing consumers to make their own custom lipsticks at home. More exactly their personalized versions of YSL Velvet Cream Matte Finish lipstick, from 12 cartridges (a set of three cartridges per red, nude, orange or fuchsia color universes), thus making available to users thousands of possible nuances.

The device can contain three cartridges from the same universe, the colors of which are combined on the top to obtain the desired shade. The device lid functions as a compact case, so you can take your personalized product along with you when you go out (images below : © L’Oréal).

The device charges via USB-C and has a battery life of at least a week. The cartridges are controlled by radio-frequency identification (RFID), which allows the device to detect the inserted formula, track product consumption and order a new cartridge, when needed.

Artificial intelligence plays also a role with a dedicated application to be installed on a phone or tablet, for example to provide recommendations for lip tones coordinating with a particular outfit or to adapt the color from a daytime look to an evening look. As for the skin care and foundation versions of Perso, they will be launched this year. Watch the video presentation of Rouge sur mesure Powered by Perso for YSL Beauty below.

* Yves Saint Laurent Beauty Rouge Sur Mesure Powered by Perso is available in limited presale, for the moment only to US residents (more info here to register as a beta tester for the price of 299 $ - including two cartridge sets of the color universes of your choice, to be received at the beginning of spring). The worldwide launch is scheduled for September 2021. More info on YSL Beauty website.

* The Consumer Electronics Show 2021 takes place digitally from January 11 to 14, 2021. More info on CES website.

* Continue reading with the following Boudoir Numérique articles :

- CES 2020 – Personalized beauty care device Perso by L’Oréal

- CES 2020 - AI-enabled shaver The Next Bic Thing by Bic