Yes, yes, you read that right: fashion tech is also LEDs tucked away in the trousers of Will.i.am, apl.de.ap and Taboo, at the MTV Video Music Awards 2020, on Sunday.

By Ludmilla Intravaia

The Black Eyed Peas warned us four days ago, they had a surprise in store for us for the 2020 MTV Video Music Awards, this Sunday night.

No disappointment, when the three members of the American group, Will.i.am, apl.de.ap and Taboo, performed their new track Vida Loca, wearing a luminous trousers fly, flashing strategically placed LEDs, in order to mesmerize delirious crowds with one of the most beautiful erotic-light-up effects in the history of fashion tech.

The Black Eyed Peas, enlightened amateurs of fashion history, have well assimilated the legacy of the voluminous codpiece of the gentlemen of the Renaissance, a padded piece of fabric, intended to display their power, in the eyes of contemporaries dumbfounded by so many sartorial virility. A fashion tech statement not necessarily understood by the audience of the MTV awards ceremony, as reported by The Independent, which headlined : "Viewers scarred by bizarre Black Eyed Peas performance".

The video for Vida Loca was released on August 20th. Check it out below.

The Black Eyed Peas are avid consumers of fashion tech, both in their shows and in their music videos. For instance, Will.i.am appears as a robot, in Feel the Beat, released last June.

Watch Feel the Beat music video, below.

Will.i.am is particularly keen on technology, to which he devotes part of his professional activity. The singer was notably on the cover of the November 2019 edition of Harper's Bazaar Arabia magazine, where he spoke about artificial intelligence, robotics and new technologies (read here).

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