Personal shopper robots, digital avatars and mirrors, virtual fitting, immersive headsets, 3D scanning and printing ..., Le Boudoir Numérique takes stock, in pictures, of the innovative, interactive and personalized experiences offered by some brands of Le Bon Marché Rive Gauche, for the exhibition Geek mais chic. Following, soon, the beauty tech recap.
By Ludmilla Intravaia
Armarium is an american luxury rental service. At the heart of its pop-up store, a digital mirror allows to discover, from every angle, at 360°, the silhouettes worn by models. Thanks to a robot called "Gia", the client can communicate, visually, by interposed tablet, with a stylist based in New York. Gia follows the customer on the Armarium space and gives her advises, while she chooses designers dresses. "Visitors love Gia", says the representative of the luxury platform : "At first, some of them are a little shy, they wonder if our stylist is really real. Then, they find it fun to benefit from styling advice, in real time, from afar, through our robot." The Armarium pop-up store is open until April 29, 2019.
On the Bettina Vermillon’s space, a pair of holographic stilettos invites the customer to personalize three models of shoes, with aluminum heels, signature of this french brand. "It is also possible to discover this concept at L'Etage Bettina, our Parisian boutique, conceived as a place of meeting and exchange, open to artists and designers creations selected by us", notes Lorraine Archambeaud, the founder of Bettina Vermillon.
The Quant-U project of the danish footwear brand Ecco makes it possible to print a personalized silicone sole, according to the characteristics of the customer's foot, analyzed by a combination of sensors and 3D scan. "We are very satisfied by the fact that our project was well received by visitors", observes Dimi Wiertz, design engineer at Ecco’s Innovation Lab : "This experience was simultaneously held at the Le Bon Marché and isetan department store, in Tokyo. We will pursue it in other flagship stores, around the world." Quant-U was developed by Ecco, in collaboration with Dow Chemical Company for the Silicone midsoles and with Dassault Systèmes' FashionLab for the feet’s digital twins.
Thanks to the QR code written on a paper watch, distributed on the corner of the brand Baume, it is possible for the visitor to access the personalization service of these eco-friendly watches and to try the model thus chosen, in augmented reality, on the wrist.
On the corner of Les Merveilleuses, brand dedicated to evening and wedding dresses to measure, the client can create her own personalized model, among fabrics, cuts and colors.
Digital avatars wearing the looks of the british brand Fyodor Golan’s latest collection.
Make my Lemonade, the french brand of do it yourself women's wear, helps to create the customer sewing project, via iPad, among 50 patterns and exclusive fabrics.
"Selfie Mirror" by Calvin Klein. This interactive digital mirror reflects the client’s image, with a slight delay, so that he can see himself from all perspectives, during the fitting. The mirror also takes pictures and videos to compare several looks and sends them on the customer’s phone.
Chloe’s photobooth using the colors of the latest french house collection.
With "Coach Create", the customer can paint digital graffiti on the wall of the corner of the leather goods american brand Coach, in tribute to the New York subway.
Immersive experience by virtual reality headset for the german brand Montblanc.
Holographic showcase of the Prada’s bag "Sidonie".
"Kineti" table to display the multimedia content of the french lingerie brand Livy.
The exhibition "Geek mais chic, the shopping of the third millennium" took place at the Parisian department store Le Bon Marché Rive Gauche, from February 23 to April 22, 2019.