Scanned, molded, augmented with prostheses or downright virtual… Balenciaga’s models are never what they seem.
Read More3D mannequin, in the Parisian store of Balenciaga, rue Saint-Honoré, in February 2020 (© Le Boudoir Numérique 2020)
MAGAZINE - EN
Le Boudoir Numérique is a magazine, led by journalist Ludmilla Intravaia, which decrypts the impact of technology, innovation and digital on fashion and beauty
Balenciaga Fall 2019 campaign by Jean-Pierre Attal (copyright 2019 Jean-Pierre Attal/Balenciaga)
Balenciaga under tech influences
Through his fashion collections, the creative director of Balenciaga, Demna Gvasalia, is questioning the links between man and technology.
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